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~isPartOf:"Handbook of research on international advertising"
~isPartOf:"International marketing ; Vol. 1"
~person:"Mauborgne, R. A."
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Cross-cultural competence
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Cross-cultural management
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Cultural identity
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Ethnologie
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Ethnology
1
Interkulturelle Kompetenz
1
Interkulturelles Management
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International marketing
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Internationales Marketing
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Kulturelle Identität
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Strategisches Management
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Mauborgne, R. A.
Douglas, Susan P.
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Handbook of research on international advertising
International marketing ; Vol. 1
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Cross-cultural strategies
Kim, W. Chan
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Mauborgne, R. A.
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2008
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