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~isPartOf:"International journal of business and globalisation : IJBG"
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International marketing
13
Internationales Marketing
13
Brand management
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3
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2
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International journal of business and globalisation : IJBG
International Marketing Review
248
International marketing review
148
Journal of international marketing
124
Journal of global marketing
111
Journal of business research : JBR
105
European Journal of Marketing
91
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
47
Europäische Hochschulschriften / 5
46
International business review : the official journal of the European International Business Academy
45
SpringerLink / Bücher
43
Industrial marketing management : the international journal for industrial and high-tech firms
41
Marketing Intelligence & Planning
40
Advances in international marketing
39
Journal of international consumer marketing
33
Journal of Consumer Marketing
31
Handbook of research in international marketing
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
26
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
The SAGE handbook of international marketing
20
Journal of the Academy of Marketing Science
19
Gabler Edition Wissenschaft
18
International journal of advertising : the quarterly review of marketing communications
18
Journal of Business & Industrial Marketing
18
Journal of Services Marketing
18
Journal of strategic marketing
18
Marketing intelligence & planning
17
The journal of business & industrial marketing
17
Journal of world business : JWB
16
Springer eBook Collection
16
Strategic Direction
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
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ECONIS (ZBW)
13
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13
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1
Benchmarking global IT majors' brand strength towards global branding of Asian IT organisations
Ray, Keshab
;
Sharma, Meenakshi
- In:
International journal of business and globalisation : IJBG
31
(
2022
)
2
,
pp. 170-197
Persistent link: https://www.econbiz.de/10013475404
Saved in:
2
Innovations and new frontiers for
international
marketing
and management
Henninger, Claudia E.
(
ed.
);
Ryding, Daniella
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10011995070
Saved in:
3
Export performance of international new ventures in emerging market
Mohammad Falahat
;
Migin, Melissa W.
- In:
International journal of business and globalisation : IJBG
19
(
2017
)
1
,
pp. 111-125
Persistent link: https://www.econbiz.de/10011847642
Saved in:
4
The role of competitive strategies on export market selection by SMEs in an emerging economy
Ayob, Abu H.
;
Zizah Che Senik
- In:
International journal of business and globalisation : IJBG
14
(
2015
)
2
,
pp. 208-225
Persistent link: https://www.econbiz.de/10011530678
Saved in:
5
Strategies for developing effective cross-cultural decision makers : investigating developments in international relationship management for learners in higher education
Bell, Richard
;
Ireland, Simon
;
Swift, Jonathan S.
- In:
International journal of business and globalisation : IJBG
13
(
2014
)
3
,
pp. 354-368
Persistent link: https://www.econbiz.de/10011289433
Saved in:
6
Managing and modelling the combination of resources and global brands in international sporting events
Maltese, Lionel
;
Véran, Lucien
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 19-44
Persistent link: https://www.econbiz.de/10009783159
Saved in:
7
Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn
;
Pons, Frank
;
Richelieu, André
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009783160
Saved in:
8
Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10009783163
Saved in:
9
International orientation, marketing mix, and the performance of international German 'mittelstand' companies
Kraft, Patricia
;
Dowling, Michael
;
Helm, Roland
- In:
International journal of business and globalisation : IJBG
8
(
2012
)
3
,
pp. 293-315
Persistent link: https://www.econbiz.de/10009733152
Saved in:
10
The
international
marketing
of New Zealand merino wool : past, present and future
Mitchell, Joseph David
;
Smith, Luke Joseph
;
Dana, Leo Paul
- In:
International journal of business and globalisation : IJBG
3
(
2009
)
2
,
pp. 111-122
Persistent link: https://www.econbiz.de/10003836351
Saved in:
1
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