//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketingmanagement"
~language:"eng"
~person:"Milne, George R."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Internet"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Internet marketing
11
Online-Marketing
11
Social Web
11
Social web
11
Consumer behaviour
10
Konsumentenverhalten
10
Data protection
7
Datenschutz
7
Social media
5
Facebook
4
Internet
4
Marketing management
4
Advertising
3
Beziehungsmarketing
3
Marketing communications
3
Relationship marketing
3
Advertising effects
2
B-to-B-Marketing
2
Brand management
2
Business-to-business marketing
2
Data security
2
Datensicherheit
2
Decision
2
E-commerce
2
Electronic Commerce
2
Entscheidung
2
Markenführung
2
Online retailing
2
Online-Handel
2
Purchase
2
Services marketing
2
Twitter
2
USA
2
United States
2
Viral marketing
2
Virales Marketing
2
Werbewirkung
2
Werbung
2
Word of mouth
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
Author
All
Milne, George R.
Ozuem, Wilson
9
Chaffey, Dave
7
Karjaluoto, Heikki
6
Knittel, Christopher R.
6
Smith, Katherine Taken
6
Stango, Victor
6
Yan, Ruiliang
6
Frost, Raymond
5
Haenlein, Michael
5
Ko, Eunju
5
Kotler, Philip
5
Pauwels, Koen
5
Ruyter, Ko de
5
Ryan, Damian
5
Yadav, Manjit S.
5
Adeola, Ogechi
4
Dwivedi, Yogesh Kumar
4
Lepkowska-White, Elzbieta
4
Mero, Joel
4
Mutum, Dilip S.
4
Pakura, Stefanie
4
Pei, Zhi
4
Pelsmacker, Patrick de
4
Ratten, Vanessa
4
Rudeloff, Christian
4
Strauss, Judy
4
Waelbroeck, Patrick
4
Agnihotri, Raj
3
Barger, Victor A.
3
Camilleri, Mark Anthony
3
Carlson, Jamie
3
Cartwright, Severina
3
Chan-Olmsted, Sylvia M.
3
Chatwin, Chris
3
Chintagunta, Pradeep K.
3
Dennis, Charles
3
Durkin, Mark
3
Foltean, Florin Sabin
3
Friedman, Daniel
3
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Evaluating Facebook brand content popularity for service versus goods offerings
Swani, Kunal
;
Milne, George R.
- In:
Journal of business research : JBR
79
(
2017
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011745171
Saved in:
2
What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
;
Assaf, …
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 77-87
Persistent link: https://www.econbiz.de/10011707068
Saved in:
3
Spreading the word through likes on Facebook : evaluating the message strategy effectiveness of Fortune 500 companies
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
4
,
pp. 269-294
Persistent link: https://www.econbiz.de/10010222782
Saved in:
4
Toward a framework for assessing covert marketing practices
Milne, George R.
;
Bahl, Shalini
;
Rohm, Andrew
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 57-62
Persistent link: https://www.econbiz.de/10003717432
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->