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~isPartOf:"Journal of retailing and consumer services"
~subject:"Virales Marketing"
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Virales Marketing
Consumer behaviour
560
Konsumentenverhalten
560
Online retailing
384
Online-Handel
384
Social Web
219
Social web
219
E-commerce
203
Electronic Commerce
202
Internet marketing
183
Online-Marketing
182
Beziehungsmarketing
171
Relationship marketing
171
Einzelhandel
160
Retail trade
160
Customer satisfaction
121
Kundenzufriedenheit
121
Viral marketing
76
Brand management
70
Dienstleistungsqualität
70
Markenführung
70
Service quality
70
Confidence
64
Vertrauen
64
Distribution channel
62
Vertriebsweg
62
Brand image
60
Markenimage
60
Social media
54
Website
53
Innovation adoption
40
Innovationsakzeptanz
40
Emotion
37
Internet
37
Customer integration
33
Kundenintegration
33
Fashion
32
Mobile communications
32
Mobilkommunikation
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76
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Dwivedi, Yogesh Kumar
3
Rana, Nripendra P.
3
Abbasi, Amir Zaib
2
Bambauer-Sachse, Silke
2
Mangold, Sabrina
2
Moro, Sérgio
2
Septianto, Felix
2
Shankar, Amit
2
Tafesse, Wondwesen
2
Agrawal, Shiv Ratan
1
Akram, Umair
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alrawad, Mahmaod
1
Alzate, Miriam
1
Amankwa, Eric
1
Amoako, Richard
1
Ampadu, Seth
1
Andersen, Peter
1
Antwi, Collins Opoku
1
Arce-Urriza, Marta
1
Ashaduzzaman, Md
1
Azazz, Alaa M. S.
1
Baabdullah, Abdullah Mohammed
1
Badgaiyan, Anant Jyoti
1
Bai, Yanzhuang
1
Bailey, Ainsworth Anthony
1
Balaji, M. S.
1
Barta, Sergio
1
Becker, Jörg
1
Benkenstein, Martin
1
Bento, Marisa
1
Betzing, Jan Hendrik
1
Bonifield, Carolyn M.
1
Botelho, Miguel
1
Butcher, Ken
1
Byun, Kate Jeonghee
1
Cavallero, Luisa
1
Cebollada, Javier
1
Chakraborty, Shibashish
1
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Journal of retailing and consumer services
Journal of business research : JBR
119
International journal of hospitality management
60
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
International journal of internet marketing and advertising : IJIMA
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
Tourism management : research, policies, practice
50
Information systems research : ISR
46
Journal of marketing communications
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
Electronic commerce research
32
Journal of hospitality marketing & management
32
Journal of management information systems : JMIS
31
Journal of electronic commerce research : JECR
30
Psychology & marketing
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
International journal of contemporary hospitality management
27
Journal of internet commerce
27
International journal of electronic marketing and retailing : IJEMR
25
Journal of marketing
25
International journal of advertising : the review of marketing communications
24
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
23
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of travel and tourism marketing
21
Journal of advertising research
20
Journal of marketing management : MM
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of promotion management : innovations in planning and applied research
19
The journal of product & brand management
19
Technological forecasting & social change : an international journal
18
European journal of marketing : EJM
17
International journal of technology marketing : IJTMkt
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of marketing research : JMR
16
SpringerLink / Bücher
16
Business horizons
15
International journal of consumer studies
15
International journal of electronic commerce : IJEC
15
The journal of services marketing
15
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ECONIS (ZBW)
76
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1
Do cultural orientations moderate the effect of online review features on review helpfulness? : a case study of online movie reviews
Kong, Juan
;
Lou, Chen
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303382
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
4
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
5
Do online peer reviews stimulate diners' continued log-in behavior : investigating the role of emotions in the O2O meal delivery apps context
Shah, Adnan Muhammad
;
Abbasi, Amir Zaib
;
Yan, Xiangbin
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014251981
Saved in:
6
Consequences of consumer regret with online shopping
Barta, Sergio
;
Gurrea Sarasa, Raquel
;
Flavián Blanco, …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303172
Saved in:
7
Optimizing customer engagement content strategy in retail and e-tail : available on online product review videos
Agrawal, Shiv Ratan
;
Mittal, Divya
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013364445
Saved in:
8
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
Saved in:
9
Investigating the impact of social media images' value, consumer engagement, and involvement on eWOM of a tourism destination : a transmittal mediation approach
Abbasi, Amir Zaib
;
Tsiotsou, Rodoula H.
;
Khalil Hussain
; …
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014265687
Saved in:
10
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
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