//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Information systems research : ISR"
~subject:"Suchmaschine"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Internet marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Suchmaschine
Internet marketing
282
Online-Marketing
282
Social Web
150
Social web
150
Consumer behaviour
147
Konsumentenverhalten
147
Advertising effects
67
Werbewirkung
67
Viral marketing
64
Virales Marketing
64
social media
62
Online retailing
61
Online-Handel
61
Advertising
53
Werbung
53
Brand management
51
Markenführung
51
E-commerce
47
Electronic Commerce
47
Beziehungsmarketing
41
Relationship marketing
41
Brand image
35
Markenimage
35
Internet
29
Marketing management
22
Marketingmanagement
22
Search engine
22
Website
21
USA
18
United States
18
Facebook
17
social media marketing
14
advertising
13
Mobile communications
12
Mobilkommunikation
12
online reviews
11
Brand
10
Confidence
10
KMU
10
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
21
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
22
Aufsatz in Zeitschrift
22
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
22
Author
All
Agarwal, Ashish
2
Animesh, Animesh
2
Chen, Jianqing
2
Viswanathan, Siva
2
Whinston, Andrew B.
2
Agarwal, Ritu
1
Ba, Sulin
1
Bhatnagar, Amit
1
Bhattacharya, Siddharth
1
Chen, Min
1
Dhar, Vasant
1
Du, Xiaomeng
1
Fan, Ming
1
Fang, Eric
1
Feng, Yue
1
Gauzente, Claire
1
Ghose, Anindya
1
Gong, Jing
1
Griffy-Brown, Charla
1
Heinonen, Kristina
1
Hosanagar, Kartik
1
Huang, Lihua
1
Jacob, Varghese S.
1
Jansen, Bernard J.
1
Karjaluoto, Heikki
1
Lee, Jongkuk
1
Leinonen, Hannele
1
Li, Xiaoling
1
Lim, Ming
1
Liu, De
1
Lu, Xianghua
1
McMahon, Dave
1
Michelsson, Thomas
1
Mukhopadhyay, Tridas
1
North, Michael
1
Pant, Gautam
1
Radhakrishnan, Suresh
1
Ramachandran, Vandana
1
Ryu, Young
1
Sen, Arun
1
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
Information systems research : ISR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
30
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
International journal of electronic commerce : IJEC
10
Electronic commerce research and applications
9
CESifo working papers
8
Journal of marketing research : JMR
8
International journal of electronic business
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Journal of business research : JBR
7
SpringerLink / Bücher
7
Discussion papers / CEPR
6
Electronic commerce research
5
European journal of operational research : EJOR
5
International journal of industrial organization
5
Journal of electronic commerce research : JECR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of retailing
5
Leitfaden Online-Marketing ; [Bd. 1]
5
essentials
5
International journal of business information systems : IJBIS
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of management information systems : JMIS
4
Journal of marketing research
4
Management information systems : mis quarterly
4
NET Institute Working Paper
4
Quantitative marketing and economics : QME
4
Working papers / Harvard Business School, Division of Research
4
Working papers / TSE : WP
4
Business horizons
3
CESifo Working Paper
3
Games and economic behavior
3
Johnson School Research Paper Series
3
Journal of retailing and consumer services
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Operations research letters
3
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
3
more ...
less ...
Source
All
ECONIS (ZBW)
22
Showing
1
-
10
of
22
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Competitive poaching in search advertising : two randomized field experiments
Bhattacharya, Siddharth
;
Gong, Jing
;
Wattal, Sunil
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 599-619
Persistent link: https://www.econbiz.de/10013363085
Saved in:
2
The effects of price rank on clicks and conversions in product list advertising on online retail platforms
Zhuang, Mengzhou
;
Fang, Eric
;
Lee, Jongkuk
;
Li, Xiaoling
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1412-1430
Persistent link: https://www.econbiz.de/10012805193
Saved in:
3
An empirical analysis of seller advertising strategies in an online marketplace
Sun, Haoyan
;
Fan, Ming
;
Tan, Yong
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012242419
Saved in:
4
Searching for answers? : an examination of search engine advertisement strategy, ranking and keywords to generate clicks
North, Michael
- In:
International journal of internet marketing and …
14
(
2020
)
4
,
pp. 454-471
Persistent link: https://www.econbiz.de/10012512674
Saved in:
5
Providing a window of opportunity for converting eStore visitors
Bhatnagar, Amit
;
Sen, Arun
;
Sinha, Atish P.
- In:
Information systems research : ISR
28
(
2017
)
1
,
pp. 22-32
Persistent link: https://www.econbiz.de/10011686224
Saved in:
6
Bidding for multiple keywords in sponsored search advertising : keyword categories and match types
Du, Xiaomeng
;
Su, Meng
;
Zhang, Xiaoquan
;
Zheng, Xiaona
- In:
Information systems research : ISR
28
(
2017
)
4
,
pp. 711-722
Persistent link: https://www.econbiz.de/10011791202
Saved in:
7
The impact of competing ads on click performance in sponsored search
Agarwal, Ashish
;
Mukhopadhyay, Tridas
- In:
Information systems research : ISR
27
(
2016
)
3
,
pp. 538-557
Persistent link: https://www.econbiz.de/10011584780
Saved in:
8
Do organic results help or hurt sponsored search performance?
Agarwal, Ashish
;
Hosanagar, Kartik
;
Smith, Michael D.
- In:
Information systems research : ISR
26
(
2015
)
4
,
pp. 695-713
Persistent link: https://www.econbiz.de/10011420776
Saved in:
9
Can payment-per-click induce improvements in click fraud identification technologies?
Chen, Min
;
Jacob, Varghese S.
;
Radhakrishnan, Suresh
; …
- In:
Information systems research : ISR
26
(
2015
)
4
,
pp. 754-772
Persistent link: https://www.econbiz.de/10011420801
Saved in:
10
Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua
;
Ba, Sulin
;
Huang, Lihua
;
Feng, Yue
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->