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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of business research : JBR"
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Search: subject:"Internet marketing"
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Subject
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Internet marketing
511
Online-Marketing
511
Consumer behaviour
302
Konsumentenverhalten
302
Social Web
294
Social web
294
Brand management
132
Markenführung
132
Viral marketing
110
Virales Marketing
110
Beziehungsmarketing
103
Relationship marketing
103
Online retailing
100
Online-Handel
100
Advertising effects
99
Werbewirkung
99
Advertising
83
Brand image
83
Markenimage
83
Werbung
81
Social media
72
E-commerce
65
Electronic Commerce
65
Brand
45
social media
45
Marketing management
44
Marketingmanagement
44
Markenartikel
42
Customer integration
34
Kundenintegration
34
Website
31
Luxury goods
30
Luxusgüter
30
Internet
29
Facebook
25
Social network
23
Soziales Netzwerk
23
Confidence
21
Vertrauen
21
Customer satisfaction
20
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Undetermined
372
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499
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12
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510
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510
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9
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9
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3
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1
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1
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English
511
Author
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Filieri, Raffaele
7
Ko, Eunju
7
Richard, Marie-Odile
6
Bigné Alcañiz, J. Enrique
5
Dwivedi, Yogesh Kumar
5
Kim, Juran
5
Assimakopoulos, Costas
4
Choi, Jeonghye
4
Rana, Nripendra P.
4
Rita, Paulo
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Yoon, Sukki
4
Bartikowski, Boris
3
Hajli, Nick
3
Kim, Alex Jiyoung
3
Kim, Jooyoung
3
Krishen, Anjala S.
3
Kwon, Eun Sook
3
Milne, George R.
3
Okazaki, Shintaro
3
Pentina, Iryna
3
Ruiz Mafe, Carla
3
Seo, Yuri
3
Vrontis, Demetris
3
Wang, Fang
3
Acikgoz, Fulya
2
Aiello, Gaetano
2
Alamanos, Eleftherios
2
Antoniadis, Ioannis
2
Augusto, Mário Gomes
2
Azer, Jaylan
2
Bala, Pradip Kumar
2
Balakrishnan, Janarthanan
2
Bazi, Saleh
2
Behl, Abhishek
2
Bellman, Steven
2
Bhatnagar, Amit
2
Bianchi, Constanza
2
Boutsouki, Christina
2
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Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
122
Journal of advertising research
111
Journal of marketing communications
109
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Springer eBook Collection
87
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Information systems research : ISR
83
Tourism management : research, policies, practice
77
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
66
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Cogent business & management
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Psychology & marketing
50
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
Journal of marketing management : MM
47
Marketing intelligence & planning
47
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
46
International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
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ECONIS (ZBW)
511
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1
Hi, I'm taking over this account! : leveraging social media takeovers in fostering consumer-brand relationships
Penttinen, Valeria
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014331850
Saved in:
2
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
3
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
4
Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru
;
Erkan, İsmail
;
Mogaji, Emmanuel
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
Saved in:
5
Special issue on:
Internet
marketing
and advertising : a tribute to editor Emerita Professor Hsiuju Rebecca Yen
Li, Eldon Yu-zen
(
ed.
);
Chang, Fang-Kai
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014442659
Saved in:
6
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
7
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
8
Complements or confounders? : a study of effects of target and non-target features on online fraudulent reviewer detection
Wang, Qiang
;
Zhang, Wen
;
Li, Jian
;
Ma, Zhenzhong
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014383211
Saved in:
9
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
10
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
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