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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Rita, Paulo"
~person:"Logan, Kelty"
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Consumer behaviour
5
Internet marketing
5
Konsumentenverhalten
5
Online-Marketing
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Social Web
5
Social web
5
social media
5
Website
3
Brand management
2
Consumer attitudes
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Retail trade
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consumer behaviour
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text mining
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theory of planned behaviour
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Rita, Paulo
Logan, Kelty
Assimakopoulos, Costas
4
Pentina, Iryna
3
Vrontis, Demetris
3
Acikgoz, Fulya
2
Antoniadis, Ioannis
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Abida, Fatma Choura
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International journal of internet marketing and advertising : IJIMA
Journal of marketing communications
3
European research on management and business economics
2
Journal of promotion management : innovations in planning and applied research
2
European journal of management and business economics : EJM&BE
1
International journal of technology marketing : IJTMkt
1
Journal of air transport management
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of marketing theory and practice
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
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Service business
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ECONIS (ZBW)
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1
Are social media and mobile applications threatening retail websites
Ramos, Ricardo Filipe
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
2
Is this the beginning of the end for retail websites? : a professional perspective
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10012598982
Saved in:
3
Users' brand page participation : a new construct to measure participation on social networking sites
Langaro, Daniela
;
Salgueiro, Maria de Fátima
;
Rita, Paulo
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 135-151
Persistent link: https://www.econbiz.de/10012252807
Saved in:
4
Follow the leader : understanding young adults' intentions to follow brands on Facebook
Logan, Kelty
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 152-170
Persistent link: https://www.econbiz.de/10011665136
Saved in:
5
Deal me in! : assessing consumer response to daily-deal sites
Logan, Kelty
;
Bright, Laura
- In:
International journal of internet marketing and …
8
(
2013/14
)
3
,
pp. 161-180
Persistent link: https://www.econbiz.de/10011316782
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