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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Internet marketing
199
Online-Marketing
199
Consumer behaviour
118
Konsumentenverhalten
118
Social Web
108
Social web
108
Advertising effects
50
Werbewirkung
50
Brand management
49
Markenführung
49
social media
45
Advertising
43
Werbung
43
Beziehungsmarketing
38
Relationship marketing
38
Viral marketing
38
Virales Marketing
38
Brand image
33
Markenimage
33
Online retailing
32
Online-Handel
32
E-commerce
30
Electronic Commerce
30
Marketing management
20
Marketingmanagement
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Website
16
Facebook
15
Internet
15
USA
14
United States
14
advertising
12
social media marketing
12
KMU
10
Mobile communications
10
Mobilkommunikation
10
SME
10
Confidence
9
Mobile Marketing
9
Mobile marketing
9
Vertrauen
9
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12
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198
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9
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English
199
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Assimakopoulos, Costas
4
Pentina, Iryna
3
Rita, Paulo
3
Vrontis, Demetris
3
Acikgoz, Fulya
2
Antoniadis, Ioannis
2
Boutsouki, Christina
2
Duh, Helen Inseng
2
Erkan, Ismail
2
Fortin, David R.
2
Greve, Goetz
2
Ha, Louisa
2
Hair, Neil Frederick
2
Jiang, Pingjun
2
Koh, Anthony C.
2
Kwon, Eun Sook
2
Logan, Kelty
2
Lorenzo-Romero, Carlota
2
Loureiro, Sandra Maria Correia
2
Moro, Sérgio
2
Moschis, George P.
2
Wu, Linwan
2
Aakash
1
Abhijith, U.
1
Abida, Fatma Choura
1
Abu ElSamen, Amjad A.
1
Abuljadail, Mohammad
1
Afolabi, Ibukun Tolulope
1
Aggarwal, Anu Gupta
1
Aghniadi
1
Agrebi, Meriem
1
Aguado, Juan Miguel
1
Ahmed, Zafar U.
1
Ahuja, Vandana
1
Akdoğan, Kutay
1
Akroush, Mamoun N.
1
Aksoy, Nilsah Cavdar
1
Al-Karaghouli, Wafi
1
Al-Mamun, Abdullah
1
Al-Mudahka, Lolwah
1
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Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
312
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
122
Journal of advertising research
111
Journal of marketing communications
109
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Springer eBook Collection
87
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Information systems research : ISR
83
Tourism management : research, policies, practice
77
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
66
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Cogent business & management
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Psychology & marketing
50
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
Journal of marketing management : MM
47
Marketing intelligence & planning
47
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
46
International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
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ECONIS (ZBW)
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91
The effect of social media and advertising activities on affiliate marketing
Olbrich, Rainer
;
Schultz, Carsten D.
;
Bormann, Patrick
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012105499
Saved in:
92
Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 73-95
Persistent link: https://www.econbiz.de/10012105502
Saved in:
93
Exploring the brand personalities of Facebook, YouTube, and LinkedIn
Mutsikiwa, M.
;
Maree, T.
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 285-301
Persistent link: https://www.econbiz.de/10012155296
Saved in:
94
Are SMEs "cutting corners" on social media marketing? : an exploratory study in the Italian context
Bartoloni, Sara
;
Ancillai, Chiara
;
Pascucci, Federica
; …
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 302-320
Persistent link: https://www.econbiz.de/10012155301
Saved in:
95
The time-varying effectiveness of customer engagement in social media
Annamalai, Balamurugan
;
Varshney, Sanjeev
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 338-358
Persistent link: https://www.econbiz.de/10012155309
Saved in:
96
Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad
;
Ha, Louisa
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
Saved in:
97
Consumer attitudes towards mobile advertising : an updated vision
Aramendia-Muneta, Maria Elena
;
Olarte-Pascual, Cristina
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
Saved in:
98
The effect of culture on attitude towards online advertising and online brands : applying Hofstede's cultural factors to
internet
marketing
Naser Valaei
;
Sajad Rezaei
;
Wan Khairuzzaman Wan Ismail
; …
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 270-301
Persistent link: https://www.econbiz.de/10011688483
Saved in:
99
An exploratory study on information retention in social media platforms among Generation Y
Abhijith, U.
;
Rejikumar G.
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012139695
Saved in:
100
Innovations in communication and advertising : a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar
;
Riscarolli, Valéria
;
Zucco, …
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 325-339
Persistent link: https://www.econbiz.de/10012139699
Saved in:
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