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Marketing management
124
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124
Consumer behaviour
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Marketing : ZFP ; journal of research and management
Marketing intelligence & planning
SpringerLink / Bücher
491
Journal of business research : JBR
439
Telecommunications policy : the international journal of digital economy, data sciences and new media
296
Industrial marketing management : the international journal for industrial and high-tech firms
271
Journal of strategic marketing
194
Springer eBook Collection
175
Europäische Hochschulschriften / 5
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144
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133
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122
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Journal of the Academy of Marketing Science
117
Gabler Edition Wissenschaft
112
Journal of marketing
112
Working paper / National Bureau of Economic Research, Inc.
107
Journal of economic behavior & organization : JEBO
106
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Journal of communication management : an international journal
95
Journal of business ethics : JOBE
93
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
Lehrbuch
77
Discussion paper series / IZA
76
Springer eBook Collection / Business and Economics
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
139
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1
Balancing consumer self-benefits and altruism in online shopping : examining consumer preferences for customized and personalized cause-related marketing campaigns versus price dis...
Schreiner, Timo
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 53-74
Persistent link: https://www.econbiz.de/10014340548
Saved in:
2
Decoding consumers' CSR scepticism : service recovery experience perspective
Kushwah, Mihir Kumar
;
Srivastava, Himanshu Shekhar
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10014312974
Saved in:
3
Post-purchase behaviour triggers in branded mobile shopping apps
Dobre, Costinel
;
Milovan, Anca-Maria
;
Preda, Gheorghe
; …
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 344-359
Persistent link: https://www.econbiz.de/10014313004
Saved in:
4
Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
Saved in:
5
Employees as a second audience : a scale development approach for the measurement of quality of external communications from the employee's perspective
Holzer, Matthias
;
Batt, Verena
;
Bruhn, Manfred
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
3
,
pp. 126-136
Persistent link: https://www.econbiz.de/10011560964
Saved in:
6
Not one and the same : published opinion as a poor predictor of public opinion
Morath, Tobias
;
Schwaiger, Manfred
;
Mahler, Kristina
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
2
,
pp. 3-23
Persistent link: https://www.econbiz.de/10013365245
Saved in:
7
Influencers' smiles work regardless of product and message
Kim, Taeyeon
;
Read, Glenna L.
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10013393439
Saved in:
8
Digital marketing capability : the mystery of business capabilities
Darlin Apasrawirote
;
Kritcha Yawised
;
Paisarn Muneesawang
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10013393452
Saved in:
9
Mobile wallets adoption : pre- and post-adoption dynamics of mobile wallets usage
Jaiswal, Deepak
;
Kaushal, Vikrant
;
Mohan, Ashutosh
; …
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 573-588
Persistent link: https://www.econbiz.de/10013393500
Saved in:
10
Mega versus local event sponsorships
Koo, Jakeun
;
Fink, Janet
;
Lee, Younghan
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 671-689
Persistent link: https://www.econbiz.de/10013393515
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