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Marketing management
82
Marketingmanagement
82
Consumer behaviour
18
Konsumentenverhalten
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Marketing
16
Beziehungsmarketing
10
KMU
10
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10
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Marketing intelligence & planning
SpringerLink / Bücher
491
Journal of business research : JBR
439
Telecommunications policy : the international journal of digital economy, data sciences and new media
296
Industrial marketing management : the international journal for industrial and high-tech firms
271
Journal of strategic marketing
194
Springer eBook Collection
175
Europäische Hochschulschriften / 5
169
Journal of retailing and consumer services
161
Management communication quarterly : an international journal
155
European journal of marketing : EJM
144
Corporate communications : an international journal
139
NBER working paper series
138
Technological forecasting & social change : an international journal
134
Journal of marketing management : MM
133
Journal of marketing communications
131
Games and economic behavior
129
CESifo working papers
125
The journal of business & industrial marketing
123
Discussion paper / Centre for Economic Policy Research
122
Management science : journal of the Institute for Operations Research and the Management Sciences
122
Research
119
Journal of the Academy of Marketing Science
117
Gabler Edition Wissenschaft
112
Journal of marketing
112
Working paper / National Bureau of Economic Research, Inc.
107
Journal of economic behavior & organization : JEBO
106
NBER Working Paper
105
Working paper
97
Journal of communication management : an international journal
95
Journal of business ethics : JOBE
93
Discussion papers / CEPR
91
Journal of economic theory
85
International journal of business communication : IJBC ; a publication of the Association of Business Communication
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
Lehrbuch
77
Discussion paper series / IZA
76
Springer eBook Collection / Business and Economics
76
Journal of advertising research
75
Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
89
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11
Communicating to culture audiences
Le, Huong
;
Jones, Bridget
;
Williams, Tandi
;
Dolnicar, Sara
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 462-485
Persistent link: https://www.econbiz.de/10011571121
Saved in:
12
Anthropology and ethnography : contributions to integrated marketing communications
Mendez, Claudia
- In:
Marketing intelligence & planning
27
(
2009
)
5
,
pp. 633-648
Persistent link: https://www.econbiz.de/10009526334
Saved in:
13
The planning and implementation of integrated marketing communications
Caemmerer, Barbara
- In:
Marketing intelligence & planning
27
(
2009
)
4
,
pp. 524-538
Persistent link: https://www.econbiz.de/10009526339
Saved in:
14
The effect of marketing communication on business relationship loyalty
Hänninen, Nora
;
Karjalouto, Heikki
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 458-472
Persistent link: https://www.econbiz.de/10011723756
Saved in:
15
Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations
Odoom, Raphael
;
Agbemabiese, George Cudjoe
; …
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10011723771
Saved in:
16
LRFMP model for customer segmentation in the grocery retail industry : a case study
Peker, Serhat
;
Kocyigit, Altan
;
Eren, P. Erhan
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 544-559
Persistent link: https://www.econbiz.de/10011723818
Saved in:
17
Marketing spending and aftermarket performance of IPO firms
Fine, Monica B.
;
Gleason, Kimberly
;
Mullen, Michael
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 560-576
Persistent link: https://www.econbiz.de/10011723828
Saved in:
18
The role of the marketing strategy process in the innovativeness-performance relationship of SMEs
Finoti, Lucas
;
Didonet, Simone Regina
;
Toaldo, Ana Maria
; …
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 298-315
Persistent link: https://www.econbiz.de/10011706978
Saved in:
19
Managed earnings : the negative impact of marketer's discretionary advertising expenditures on firm performance
Meyer, Heather M.
;
Ujah, Nacasius U.
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 192-204
Persistent link: https://www.econbiz.de/10011700798
Saved in:
20
Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John
;
Habibi, Fatemeh
;
Casidy, Riza
; …
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
Saved in:
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