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~type_genre:"Article in journal"
~subject:"Rhetorik"
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Search: subject:"Kommunikationswissenschaft"
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Rhetorik
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Journal of advertising : official publication of the American Academy of Advertising
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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The marketing review
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Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk
;
Meijers, Anoe
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
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2
The emergent organization : primary and complex metaphors in theorizing about organizations
Cornelissen, Joep P.
;
Kafouros, Mario
- In:
Organization studies : an international …
29
(
2008
)
7
,
pp. 957-978
Persistent link: https://www.econbiz.de/10003757536
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3
Are marketing's metaphors good for it?
Brown, Stephen
- In:
The marketing review
8
(
2008
)
3
,
pp. 209-221
Persistent link: https://www.econbiz.de/10003760725
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