//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Helm, Roland"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Konsumentenverhalten"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
33
Konsumentenverhalten
33
Theorie
14
Theory
14
Deutschland
9
Germany
9
Präferenztheorie
7
Theory of preferences
7
Innovation diffusion
6
Innovationsdiffusion
6
Measurement
6
Messung
6
Conjoint analysis
5
Conjoint-Analyse
5
Consumer goods
5
Einzelhandel
5
Elderly people
5
Estimation
5
Konsumgüter
5
Motivation
5
Retail trade
5
Schätzung
5
Ältere Menschen
5
Innovation
4
Innovationsmanagement
4
Market research
4
Marketing
4
Marktforschung
4
Beziehungsmarketing
3
Category Management
3
Category management
3
Information behaviour
3
Informationsverhalten
3
Innovation management
3
Produktentwicklung
3
Präferenz
3
Relationship marketing
3
Supply situation
3
Verbraucherverhalten
3
Versorgung
3
more ...
less ...
Online availability
All
Free
3
Undetermined
1
Type of publication
All
Book / Working Paper
19
Article
15
Type of publication (narrower categories)
All
Arbeitspapier
15
Graue Literatur
15
Non-commercial literature
15
Working Paper
15
Article in journal
14
Aufsatz in Zeitschrift
14
Hochschulschrift
2
Thesis
2
Aufsatz im Buch
1
Book section
1
Case study
1
Dissertation u.a. Prüfungsschriften
1
Fallstudie
1
Handbook
1
Handbuch
1
more ...
less ...
Language
All
English
19
German
15
Author
All
Helm, Roland
Han, Heesup
117
Belk, Russell W.
114
Mattila, Anna S.
98
Grunert, Klaus G.
96
Huber, Frank
88
Lusk, Jayson L.
84
Phau, Ian
83
Bauer, Hans H.
79
Gierl, Heribert
78
Wiedmann, Klaus-Peter
78
Herrmann, Andreas
77
Sheth, Jagdish N.
76
Usman, Osly
76
Foxall, Gordon R.
73
Grewal, Dhruv
69
Khare, Arpita
69
Loureiro, Sandra Maria Correia
68
Nayga, Rodolfo M.
68
Septianto, Felix
68
Agarwal, Sumit
67
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Stavins, Joanna
66
Wansink, Brian
63
Paul, Justin
61
Jang, Soocheong
57
Janssen, Maarten C. W.
56
Verhoef, Peter C.
56
Ko, Eunju
55
Laroche, Michel
55
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Walsh, Gianfranco
53
Warlop, Luk
53
Cherchye, Laurens
52
Thøgersen, John
52
Hollebeek, Linda D.
51
Rock, Bram de
51
Vermeulen, Frederic
51
Gröppel-Klein, Andrea
50
more ...
less ...
Institution
All
Friedrich-Schiller-Universität Jena
1
Published in...
All
Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
8
Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
5
Review of managerial science
4
Betriebswirtschaftliche Abhandlungen
2
Die Betriebswirtschaft : DBW
2
Marketing : ZFP ; journal of research and management
2
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
2
Dimensionen öffentlichen Wirtschaftens : Festschrift für Rupert Windisch
1
European retail research
1
International journal of product development : IJPD
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Marketing und Handel
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Yearbook of marketing and consumer research
1
more ...
less ...
Source
All
ECONIS (ZBW)
33
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
34
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do business customers perceive what salespeople believe? : perceptions of salesperson adoption of innovations
Endres, Herbert
;
Helm, Roland
;
Schmitz, Christian
; …
- In:
The journal of product innovation management : an …
40
(
2023
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10014291979
Saved in:
2
Costumer reactions to real out-of-stocks
Helm, Roland
;
Hegenbart, Thomas
-
2011
Persistent link: https://www.econbiz.de/10009155405
Saved in:
3
Preference management and unacceptable attribute levels
Steiner, Michael
;
Helm, Roland
;
Szelig, Antonia
-
2011
Persistent link: https://www.econbiz.de/10009157648
Saved in:
4
A customer-based approach for selecting attributes and levels for preference measurement and new product development
Steiner, Michael
;
Helm, Roland
;
Hüttl-Maack, Verena
- In:
International journal of product development : IJPD
21
(
2016
)
4
,
pp. 233-266
Persistent link: https://www.econbiz.de/10011737706
Saved in:
5
The impact of customer-specific and market-related variables on the preference for highly innovative products
Helm, Roland
;
Conrad, Daniel
- In:
Review of managerial science
9
(
2015
)
1
,
pp. 61-88
Persistent link: https://www.econbiz.de/10010473131
Saved in:
6
Das subjektive Alter von Konsumenten : Entwicklung, empirische Überprüfung und Wertung eines Messansatzes als Basis für eine erfolgreiche Segmentierung und Strategieentwicklung im...
Scheunert, Uta
-
2014
Persistent link: https://www.econbiz.de/10010463056
Saved in:
7
Explaining costumer reactions to real stockouts
Helm, Roland
;
Hegenbart, Thomas
;
Endres, Herbert
- In:
Review of managerial science
7
(
2013
)
3
,
pp. 223-246
Persistent link: https://www.econbiz.de/10009771706
Saved in:
8
Identifying unacceptable attribute levels in preference measurement : assessing the methodological differences between and relative performance of common methods
Steiner, Michael
;
Helm, Roland
;
Szelig, Antonia
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10009554427
Saved in:
9
Was wissen wir zum (
Konsumenten-)Verhalten
von Senioren? : eine alterseffektbasierte Status-Quo-Literaturbetrachtung des Seniorenmarketing
Helm, Roland
;
Scheunert, Uta
;
Landschulze, Sebastian
- In:
Die Betriebswirtschaft : DBW
72
(
2012
)
5
,
pp. 427-446
Persistent link: https://www.econbiz.de/10009627067
Saved in:
10
How does consumer age affect the desire for new products and brands? : a multi-group causal analysis
Helm, Roland
;
Landschulze, Sebastian
- In:
Review of managerial science
7
(
2013
)
1
,
pp. 29-59
Persistent link: https://www.econbiz.de/10009687311
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->