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Search: subject:"Konsumentenverhalten"
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Subject
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Consumer behaviour
182
Konsumentenverhalten
182
Brand management
53
Markenführung
53
Brand
38
Markenartikel
38
Brand image
36
Markenimage
36
USA
18
United States
18
Market research
17
Marketing theory
17
Marketingtheorie
17
Marktforschung
17
Welt
16
World
16
Marketing management
13
Marketingmanagement
13
Brand extension
12
Markentransfer
12
International marketing
10
Internationales Marketing
10
Private consumption
10
Privater Konsum
10
Beziehungsmarketing
9
Relationship marketing
9
Theorie
9
Theory
9
Comparison
8
Consumer society
8
Cultural identity
8
Konsumgesellschaft
8
Kulturelle Identität
8
Vergleich
8
Economic culture
6
Globalisierung
6
Globalization
6
Wirtschaftskultur
6
Advertising effects
5
Consumer policy
5
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Type of publication
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Article
166
Book / Working Paper
16
Type of publication (narrower categories)
All
Reprint
Article in journal
50,203
Aufsatz in Zeitschrift
50,203
Graue Literatur
7,433
Non-commercial literature
7,433
Working Paper
6,407
Arbeitspapier
5,926
Aufsatz im Buch
4,935
Book section
4,935
Hochschulschrift
2,673
Thesis
1,832
Collection of articles of several authors
1,106
Sammelwerk
1,106
Aufsatzsammlung
708
Conference paper
534
Konferenzbeitrag
534
Bibliografie enthalten
362
Bibliography included
362
Konferenzschrift
334
Collection of articles written by one author
311
Sammlung
311
Dissertation u.a. Prüfungsschriften
262
Case study
255
Fallstudie
255
Lehrbuch
244
Textbook
203
Amtsdruckschrift
161
Government document
161
Conference proceedings
158
Statistik
88
Statistics
73
Systematic review
71
Übersichtsarbeit
71
Ratgeber
60
Forschungsbericht
54
Guidebook
54
Handbook
53
Handbuch
53
Market information
52
Marktinformation
52
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English
181
German
1
Author
All
Keller, Kevin Lane
6
Warde, Alan
5
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Aaker, Jennifer
3
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Malhotra, Naresh K.
3
Ozanne, Julie L.
3
Schmitt, Bernd
3
Sheth, Jagdish N.
3
Valenzuela, Ana
3
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Farr, Andy
2
Foxall, Gordon R.
2
Garolera, Jordi
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Loewenstein, George F.
2
McCarthy, Michael S.
2
Milberg, Sandra J.
2
Monroe, Kent B.
2
O'Shaughnessy, John
2
Park, C. Whan
2
Romaniuk, Jenni
2
Sen, Sankar
2
Swait, Joffre
2
Thompson, Craig J.
2
Wilk, Richard R.
2
Zaltman, Gerald
2
Aaker, David A.
1
Ackerman, David
1
Adler, Daniel
1
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Institution
All
Russell Sage Foundation
1
Published in...
All
The evolution of brands : from signals of quality to storehouses of trust
17
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
10
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
6
Corporate brand and corporate reputation
5
SAGE benchmarks in culture and society
5
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
Theoretical and empirical perspectives in critical marketing studies
4
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Strategic information systems ; Vol. 3
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
History of marketing thought ; Volume 3
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Michael Porter ; Vol. 1
2
Quantitative marketing techniques and analyses
2
The development of critical perspectives in marketing
2
The nature and scope of marketing research
2
Transforming e-business practices and applications : emerging technologies and concepts
2
Business ethics and strategy ; Vol. 2
1
Crisis management ; Vol. 3
1
Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
1
Evaluating research and the question of criteriology
1
Evolving and emerging issues in marketing strategy
1
Harvard business review on pricing
1
History of marketing thought ; Volume 2
1
Information systems and new applications in the service sector : models and methods
1
International marketing ; Vol. 3
1
International political economy ; Vol. 5
1
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ECONIS (ZBW)
182
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1
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of
182
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1
Consumer studies
Tadajewski, Mark
(
ed.
);
O'Shaughnessy, John
(
ed.
); …
-
2014
Persistent link: https://www.econbiz.de/10010242113
Saved in:
2
Reprint of : stock salience and the asymmetric market effect of consumer sentiment news
Akhtar, Shumi
;
Faff, Robert W.
;
Oliver, Barry R.
; …
- In:
Journal of banking & finance
37
(
2013
)
11
,
pp. 4488-4500
Persistent link: https://www.econbiz.de/10010246979
Saved in:
3
Successful customer relationship management programs and technologies : issues and trends
Eid, Riyad
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009514031
Saved in:
4
Research in consumer behavior
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238854
Saved in:
5
Consumer behavior : attitude, intention, and choice behavior
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299922
Saved in:
6
Consumer behavior : information processing and decision making
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299927
Saved in:
7
Perceived risk for multiple services in the consumer buying cycle
Cunningham, Lawrence F.
;
Gerlach, James
;
Harper, Michael D.
- In:
Information systems and new applications in the service …
,
(pp. 309-323)
.
2011
Persistent link: https://www.econbiz.de/10009124068
Saved in:
8
Interbrand choice, media mix and market performance
Porter, Michael E.
-
2010
Persistent link: https://www.econbiz.de/10003888334
Saved in:
9
Review of interbrand choice strategy and bilateral market power
Bucklin, Louis P.
-
2010
Persistent link: https://www.econbiz.de/10003888346
Saved in:
10
Firm strategy, innovation and consumer demand : a market process approach
Robertson, Paul L.
;
Yu, Tony Fu-Lai
-
2010
Persistent link: https://www.econbiz.de/10003889338
Saved in:
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