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~isPartOf:"The journal of brand management : an international journal"
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Search: subject:"Kulturelle Identität"
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Corporate culture
38
Unternehmenskultur
38
Brand management
33
Markenführung
33
Corporate reputation
24
Firmenimage
24
Brand architecture
14
Markenarchitektur
14
Brand image
12
Markenimage
12
Cultural identity
11
Kulturelle Identität
11
Consumer behaviour
10
Konsumentenverhalten
10
Marketing management
8
Marketingmanagement
8
Cultural heritage
6
Kulturgüter
6
Brand
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Markenartikel
5
Personality psychology
4
Persönlichkeitspsychologie
4
corporate brand management
4
China
3
Comparison
3
International marketing
3
Internationales Marketing
3
Luxury goods
3
Luxusgüter
3
Nachhaltige Entwicklung
3
Nachhaltigkeit
3
Public relations
3
Schweden
3
Stakeholder
3
Sustainability
3
Sustainable development
3
Sweden
3
Vergleich
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14
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1
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Article
45
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3
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Article in journal
48
Aufsatz in Zeitschrift
48
Collection of articles of several authors
3
Sammelwerk
3
Case study
1
Conference paper
1
Fallstudie
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Festschrift
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Konferenzbeitrag
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Language
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English
48
Author
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Balmer, John M. T.
7
Abratt, Russell
2
Burghausen, Mario
2
Urde, Mats
2
Wallström, Åsa
2
Abimbola, Temi
1
Adegbite, Emmanuel
1
Aula, Hanna-Mari
1
Balmer, John M.T.
1
Bargenda, Angela
1
Bastin, Mike
1
Borgerson, Janet
1
Borges, Adilson
1
Brexendorf, Tim O.
1
Burmann, Christoph
1
Burt, Steve
1
Carvalho, Leonor Vacas de
1
Chen, Annie Huiling
1
Choi, Sunmee
1
Chou, Naichieh
1
Chou, Ting-jui
1
Costa, Patricio
1
Dalmoro, Marlon
1
Davies, Mark A. P.
1
Donvito, Raffaele
1
El-Amir, Ayman
1
Erjansola, Ari-Matti
1
Ford, Becky R.
1
Freeman, Susan
1
Gapp, Rod
1
Greyser, Stephen A.
1
Harris, Patrick
1
Hart, David
1
Hillenbrand, Carola
1
Hulberg, Jon
1
Jie, Yun
1
Jones, Richard
1
Karlsson, Ted
1
Keller, Kevin Lane
1
Kendall, Wesley
1
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Published in...
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The journal of brand management : an international journal
Journal of business ethics : JOBE
239
Journal of business research : JBR
218
SpringerLink / Bücher
196
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
109
The international journal of human resource management
95
Springer eBook Collection
83
Harvard-Business-Manager : das Wissen der Besten
79
Harvard business review : HBR
77
Discussion paper series / IZA
68
International business review : the official journal of the European International Business Academy
64
Journal of international consumer marketing
59
Journal of organizational change management
59
Human relations
58
International journal of hospitality management
58
European journal of international management : EJIM
56
International journal of cross cultural management : CCM
54
Journal of world business : JWB
53
Corporate communications : an international journal
52
Europäische Hochschulschriften / 5
51
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
51
Management international review : mir ; journal of international business
51
Business horizons
50
Journal of management inquiry
50
NBER working paper series
48
Cogent business & management
47
International journal of organizational analysis
44
International marketing review
44
Academy of Management journal : AMJ
43
Journal of international marketing
43
Leadership & organization development journal
43
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
43
Industrial marketing management : the international journal for industrial and high-tech firms
42
Journal of knowledge management
42
Discussion paper / Centre for Economic Policy Research
41
The journal of management development
41
Cross cultural management : an international journal
40
Journal of East European management studies : JEEMS
40
Working paper / National Bureau of Economic Research, Inc.
40
CESifo working papers
37
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ECONIS (ZBW)
48
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From the brand logo to brand associations and the corporate identity : visual and identity-based logo associations in a university merger
Erjansola, Ari-Matti
;
Lipponen, Jukka
;
Vehkalahti, Kimmo
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 241-253
Persistent link: https://www.econbiz.de/10012550251
Saved in:
2
Brand heritage across cultures : U.S.A., France and South Korea
Pecot, Fabien
;
Rose, Gregory
;
Merchant, Altaf
;
Choi, Sunmee
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10013493085
Saved in:
3
Brand engagement into self-concept and culture : a literature review for a future research agenda
Nechaeva, Olga
;
Mazzoli, Valentina
;
Donvito, Raffaele
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 414-431
Persistent link: https://www.econbiz.de/10014372595
Saved in:
4
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
5
Biomorphic visual identity of a brand and its effects : a holistic perspective
Vinitha, V.U.
;
Kumar, Deepak S.
;
Purani, Keyoor
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10012550275
Saved in:
6
The effects of cultural distance on online brand popularity
Kim, Moon-Yong
;
Moon, Sangkil
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 302-324
Persistent link: https://www.econbiz.de/10012550282
Saved in:
7
The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK
Wang, Pengji
;
Kuah, Adrian T.H.
;
Lu, Qinye
;
Wong, Caroline
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 325-346
Persistent link: https://www.econbiz.de/10012550289
Saved in:
8
Does CSR Matter? : a longitudinal analysis of product reviews for CSR-associated brands
Ford, Becky R.
;
Stohl, Cynthia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 60-70
Persistent link: https://www.econbiz.de/10012060043
Saved in:
9
The Core Value Compass : visually evaluating the goodness of brands that do good
Yoganathan, Vignesh
;
McLeay, Fraser
;
Osburg, Victoria-Sophie
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 68-83
Persistent link: https://www.econbiz.de/10011875631
Saved in:
10
Corporate identity, strategy and change
Abratt, Russell
;
Mingione, Michela
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 129-139
Persistent link: https://www.econbiz.de/10011724556
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