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~isPartOf:"Journal of business research : JBR"
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Search: subject:"Kultursponsoring"
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Sponsoring
39
Sponsorship
39
Sportmarketing
20
Sports marketing
20
Brand image
15
Markenimage
15
Consumer behaviour
14
Konsumentenverhalten
14
Sport
14
Sports
14
Brand management
11
Markenführung
11
Sport event
10
Sportveranstaltung
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Corporate Social Responsibility
7
Corporate social responsibility
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Public relations
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Öffentlichkeitsarbeit
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Advertising effects
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Football
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Fußball
5
Professional sports
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Profisport
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Werbewirkung
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Sport organization
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Sportorganisation
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Brand
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Cognition
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Internet marketing
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Kognition
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Markenartikel
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Online-Marketing
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Social Web
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Social web
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Arbeitsgruppe
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Beziehungsmarketing
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Brand attitude
2
Branding
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CSR fit
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Cornwell, T. Bettina
5
Chien, P. Monica
3
Pappu, Ravi
3
Bee, Colleen
2
Boronczyk, Felix
2
Breuer, Christoph
2
Dalakas, Vassilis
2
Grohs, Reinhard
2
King, Jesse
2
Koenigstorfer, Joerg
2
Lacey, Russell
2
Reisinger, Heribert
2
Scheinbaum, Angeline Close
2
Backhaus, Christof
1
Barnes, Liz
1
Bibby, David N.
1
Blazquez Cano, Marta
1
Bodur, H. Onur
1
Bourdeau, Brian L.
1
Calabuig-Moreno, Ferran
1
Campos, Carlos Pérez
1
Chaney, Damien
1
Charlton, Aaron B.
1
Cobbs, Joe
1
Cuesta-Valiño, Pedro
1
Deitz, George D.
1
Dens, Nathalie
1
Derbaix, Christian
1
Dreisbach, Jan
1
Evans, Robert D. <Jr.>
1
Finney, R. Zachary
1
Ford, John B.
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Funk, Daniel C.
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Goh, Iris K. L.
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Gorton, Matthew
1
Grohmann, Bianca
1
Gröppel-Klein, Andrea
1
Guardia, Francisco Rejón
1
Gupta, Keshav
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Gutiérrez-Rodríguez, Pablo
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Journal of business research : JBR
International journal of sports marketing & sponsorship
54
Journal of sport management : the official journal of the North American Society of Sport Management
48
International journal of sport management and marketing : IJSMM
42
Sport marketing quarterly : preferred journal of the Sport Marketing Association
42
European Sport management quarterly : ESMQ
26
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
Sport management review
23
International journal of advertising : the quarterly review of marketing communications
21
European journal of marketing : EJM
20
Psychology & marketing
20
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
Journal of advertising research
19
SpringerLink / Bücher
19
International journal of advertising : the review of marketing communications
15
Journal of promotion management : JPM
15
Journal of advertising : official publication of the American Academy of Advertising
13
International journal of sport finance
10
Journal of marketing communications
10
Research
10
Springer eBook Collection
10
The journal of business & industrial marketing
10
Journal of promotion management : innovations in planning and applied research
9
Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager
8
Journal of strategic marketing
8
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
8
Europäische Hochschulschriften / 5
7
Gabler Edition Wissenschaft
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Journal of the Academy of Marketing Science
6
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
Marketing intelligence & planning
6
Sport, Business and Management : an international journal ; SBM
6
The journal of brand management : an international journal
6
Asia Pacific journal of marketing and logistics
5
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
5
Ifo-Studien zu Kultur und Wirtschaft
5
Journal of nonprofit & public sector marketing
5
KulturKommerz
5
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ECONIS (ZBW)
39
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1
The negative effect of CSR-CSI domain overlap in CSR-linked sport sponsorship
Kang, Taeahn
;
Matsuoka, Hirotaka
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534267
Saved in:
2
Execution novelty : improving brand evaluations in cause sponsorship
Bodur, H. Onur
;
Tezer, Ali
;
Grohmann, Bianca
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014333340
Saved in:
3
Sponsorship image and value creation in e-sports
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Journal of business research : JBR
145
(
2022
),
pp. 198-209
Persistent link: https://www.econbiz.de/10013197894
Saved in:
4
Strategic sport sponsorship management : a scale development and validation
Koronios, Konstantinos
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of business research : JBR
130
(
2021
),
pp. 295-307
Persistent link: https://www.econbiz.de/10012544792
Saved in:
5
Influencer advertising on social media : the multiple inference model on influencer-product congruence and sponsorship disclosure
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
130
(
2021
),
pp. 405-415
Persistent link: https://www.econbiz.de/10012544842
Saved in:
6
Corporate growth strategies in an era of digitalization : a network analysis of the national basketball association's 2K league sponsors
Lopez, Colin
;
Pizzo, Anthony D.
;
Gupta, Keshav
; …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 208-217
Persistent link: https://www.econbiz.de/10012590288
Saved in:
7
Message personalization and real-time adaptation as next innovations in sport sponsorship management? : how run-of-play and team affiliation affect viewer response
Breuer, Christoph
;
Boronczyk, Felix
;
Rumpf, Christopher
- In:
Journal of business research : JBR
133
(
2021
),
pp. 309-316
Persistent link: https://www.econbiz.de/10012590294
Saved in:
8
How social media influencers' narrative strategies benefit cultivating influencer marketing : tackling issues of cultural barriers, commercialised content, and sponsorship disclosu...
Zhou, Shuang
;
Blazquez Cano, Marta
;
McCormick, Helen
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 122-142
Persistent link: https://www.econbiz.de/10012643522
Saved in:
9
Introduction to special issue on sport marketing and sponsorship
Bee, Colleen
;
Dalakas, Vassilis
- In:
Journal of business research : JBR
124
(
2021
),
pp. 695-697
Persistent link: https://www.econbiz.de/10012494003
Saved in:
10
Are you with us or against us? : the role of threat and anger in sport sponsorship
Bee, Colleen
;
King, Jesse
;
Stornelli, Jason
- In:
Journal of business research : JBR
124
(
2021
),
pp. 698-707
Persistent link: https://www.econbiz.de/10012494004
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