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~isPartOf:"Journal of promotion management : JPM"
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Search: subject:"Kultursponsoring"
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Sponsoring
15
Sponsorship
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Sport event
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Sportveranstaltung
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Consumer behaviour
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sponsorship
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Journal of promotion management : JPM
International journal of sports marketing & sponsorship
54
Journal of sport management : the official journal of the North American Society of Sport Management
48
International journal of sport management and marketing : IJSMM
42
Sport marketing quarterly : preferred journal of the Sport Marketing Association
40
Journal of business research : JBR
39
European Sport management quarterly : ESMQ
26
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
Sport management review
23
International journal of advertising : the quarterly review of marketing communications
21
European journal of marketing : EJM
20
Psychology & marketing
20
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
SpringerLink / Bücher
19
Journal of advertising research
16
International journal of advertising : the review of marketing communications
13
Journal of advertising : official publication of the American Academy of Advertising
13
Research
10
Springer eBook Collection
10
The journal of business & industrial marketing
10
International journal of sport finance
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager
8
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
8
Europäische Hochschulschriften / 5
7
Gabler Edition Wissenschaft
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Journal of the Academy of Marketing Science
6
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
Marketing intelligence & planning
6
The journal of brand management : an international journal
6
Asia Pacific journal of marketing and logistics
5
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
5
Ifo-Studien zu Kultur und Wirtschaft
5
Journal of nonprofit & public sector marketing
5
Journal of strategic marketing
5
KulturKommerz
5
Marketing letters : a journal of research in marketing
5
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ECONIS (ZBW)
15
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1
Corporate sponsorships in schools : altruism and ethical judgments
Bakir, Aysen
;
Blodgett, Jeffrey G.
;
Salazar, Ronald J.
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 80-99
Persistent link: https://www.econbiz.de/10011729467
Saved in:
2
Modeling the effects of sponsorship-linked marketing : when does memory matter?
DeGaris, Laurence
;
Kwak, Dae Hee
;
McDaniel, Stephen R.
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 320-339
Persistent link: https://www.econbiz.de/10011729559
Saved in:
3
Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos
;
Psiloutsikou, Marina
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
Saved in:
4
Conceptual foundations of sponsorship research
Johnston, Margaret A.
;
Spais, George S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 296-312
Persistent link: https://www.econbiz.de/10011305236
Saved in:
5
Congruency and engagement test in an event marketing sponsorship context
Pokrywczynski, James
;
Brinker, David L.
- In:
Journal of promotion management : JPM
20
(
2014
)
3
,
pp. 345-357
Persistent link: https://www.econbiz.de/10010399900
Saved in:
6
The evolution of scholarly research on sponsorship : expectations about the future of this research domain
Spais, George S.
;
Johnston, Margaret A.
- In:
Journal of promotion management : JPM
20
(
2014
)
3
,
pp. 267-290
Persistent link: https://www.econbiz.de/10010399910
Saved in:
7
The role of brand knowledge in determining sponsorship effectiveness
Donlan, Leah Kathleen
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10009754887
Saved in:
8
An analysis of stock market response to the IOC's commercial partnership : the case of the TOP partnership program
Kim, Hyun-duck
;
Jung, Changwook
;
Lee, Jeoung Hak
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 332-351
Persistent link: https://www.econbiz.de/10009787518
Saved in:
9
The effect of sport sponsorship programs of various sport events on stock price behavior during a sport event
Filis, George N.
;
Spais, George S.
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 3-41
Persistent link: https://www.econbiz.de/10009535756
Saved in:
10
A model of sponsorship effects on the sponsor's employees
Khan, Aila M.
;
Stanton, John
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 188-200
Persistent link: https://www.econbiz.de/10003974809
Saved in:
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