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~person:"Boronczyk, Felix"
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Search: subject:"Kultursponsoring"
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Sponsoring
10
Sponsorship
10
Sportmarketing
6
Sports marketing
6
Consumer behaviour
5
Konsumentenverhalten
5
Brand management
3
Deutschland
3
Germany
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Markenführung
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Sport
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Sports facilities
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Sportstätte
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Marketingmanagement
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sponsorship
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Activation
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Allianz-Konzern <München>
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Announcement effect
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Anreiz
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Attention
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Brand extension
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Boronczyk, Felix
Backhaus, Christof
Cornwell, T. Bettina
25
Jensen, Jonathan A.
16
Carrillat, François A.
12
Nufer, Gerd
12
Breuer, Christoph
11
Bruhn, Manfred
11
Grohs, Reinhard
11
Hermanns, Arnold
11
Mazodier, Marc
11
Koronios, Konstantinos
10
O'Reilly, Norm
10
Woisetschläger, David
10
Scheinbaum, Angeline Close
9
Astous, Alain d'
8
Biscaia, Rui
8
Lacey, Russell
8
Bühler, André W.
7
Ko, Yong Jae
7
Kwak, Dae Hee
7
Meenaghan, John A.
7
Rumpf, Christopher
7
Schnittka, Oliver
7
Bouchet, Adrien
6
Cobbs, Joe
6
Cobbs, Joe B.
6
Dalakas, Vassilis
6
Dimitropoulos, Panagiotis
6
Johnston, Margaret A.
6
Weeks, Clinton S.
6
Chien, P. Monica
5
Kim, Yu Kyoum
5
Marwitz, Christian
5
Olson, Erik L.
5
Prendergast, Gerard P.
5
Quester, Pascale
5
Ryan, Annmarie
5
Séguin, Benoit
5
Tyler, B. David
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Journal of business research : JBR
3
European Sport management quarterly : ESMQ
1
European journal of marketing : EJM
1
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
International journal of sport finance
1
International journal of sports marketing & sponsorship
1
Journal of marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
10
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1
Fans' monetary evaluation of traditional and sponsored stadium names in the German Bundesliga
Boronczyk, Felix
;
Zarins, Niklas
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
6
,
pp. 768-787
Persistent link: https://www.econbiz.de/10013482786
Saved in:
2
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
3
Corruption and sponsor value : an event study analysis
Chakravarti, Pritha
;
Boronczyk, Felix
- In:
International journal of sport finance
16
(
2021
)
1
,
pp. 44-56
Persistent link: https://www.econbiz.de/10012508275
Saved in:
4
The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
Saved in:
5
The role of fan benefits in shaping responses to sponsorship activation
Dreisbach, Jan
;
Woisetschläger, David
;
Backhaus, Christof
- In:
Journal of business research : JBR
124
(
2021
),
pp. 780-789
Persistent link: https://www.econbiz.de/10012494021
Saved in:
6
Message personalization and real-time adaptation as next innovations in sport sponsorship management? : how run-of-play and team affiliation affect viewer response
Breuer, Christoph
;
Boronczyk, Felix
;
Rumpf, Christopher
- In:
Journal of business research : JBR
133
(
2021
),
pp. 309-316
Persistent link: https://www.econbiz.de/10012590294
Saved in:
7
Inferring corporate motives : how deal characteristics shape sponsorship perceptions
Woisetschläger, David
;
Backhaus, Christof
;
Cornwell, …
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 121-141
Persistent link: https://www.econbiz.de/10011749875
Saved in:
8
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
Saved in:
9
Trikotsponsoring auf dem Prüfstand: wie Fußballfans Sponsoren beurteilen
Woisetschläger, David
;
Backhaus, Christof
; …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 51-57
Persistent link: https://www.econbiz.de/10003910987
Saved in:
10
Theorie und Praxis des Sportstättensponsorings am Beispiel der Allianz Arena
Grass, Andreas
;
Backhaus, Christof
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 143-157)
.
2007
Persistent link: https://www.econbiz.de/10003511614
Saved in:
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