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~subject:"Marketingmanagement"
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Marketingmanagement
Sponsoring
1,052
Sponsorship
1,051
Sportmarketing
340
Sports marketing
340
Consumer behaviour
248
Konsumentenverhalten
248
Sport
230
Sports
228
Sport event
170
Sportveranstaltung
170
Advertising effects
154
Werbewirkung
154
Professional sports
143
Profisport
143
Brand management
142
Markenführung
142
Brand image
135
Markenimage
135
Football
131
Fußball
131
Deutschland
128
Germany
128
Marketing management
106
sponsorship
101
USA
83
United States
82
Corporate Social Responsibility
81
Corporate social responsibility
81
Public relations
72
Öffentlichkeitsarbeit
72
Internet marketing
66
Online-Marketing
66
Sport organization
53
Sportorganisation
53
Werbung
53
Advertising
52
Event marketing
40
Event-Marketing
40
Social Web
39
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Cornwell, T. Bettina
5
Carrillat, François A.
3
Jensen, Jonathan A.
3
Woisetschläger, David
3
Astous, Alain d'
2
Bruhn, Manfred
2
Cobbs, Joe
2
Kiendl, Stephanie C.
2
Kwak, Dae Hee
2
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2
Nufer, Gerd
2
Roy, Donald P.
2
Ryan, Annmarie
2
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1
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1
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1
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1
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1
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1
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
12
Journal of sport management : the official journal of the North American Society of Sport Management
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of marketing communications
4
International journal of sport management and marketing : IJSMM
3
International journal of sports marketing & sponsorship
3
Marketing intelligence & planning
3
Psychology & marketing
3
Die Ökonomie des Sports in den Medien
2
European journal of marketing : EJM
2
Flensburger Forschungsbeiträge zu kleinen und mittleren Unternehmen ; 2
2
International journal of advertising : the review of marketing communications
2
Journal of advertising research
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : MM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of the Academy of Marketing Science
2
AMS review : official publication of the Academy of Marketing Science
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Applied financial economics letters
1
Australasian marketing journal
1
Business horizons
1
Corporate communications : an international journal
1
Entrepreneurial Innovation : Strategy and Competition Aspects
1
Fokus Mittelstand : Einzelaspekte der Mittelstandsforschung
1
Integrated marketing communication
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of economics, finance and management sciences : IJEFM
1
International journal of hospitality management
1
International journal of innovation and technology management
1
International journal of internet marketing and advertising : IJIMA
1
International studies of management & organization : ISMO
1
Journal of business research : JBR
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global marketing
1
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ECONIS (ZBW)
106
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
3
Increasing trust in influencer marketing : the effects of sponsorship disclosure and endorser type
Jia, Wufan
;
Fu, Lunrui
;
Dai, Yue
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 615-638
Persistent link: https://www.econbiz.de/10014513566
Saved in:
4
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
Saved in:
5
Sponsorship activation : a systematic review and future research agenda
Marceau, Pascale
;
Pons, Frank
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 99-134
Persistent link: https://www.econbiz.de/10014310901
Saved in:
6
Promotional inputs and selling : evidence from India
R. M., Harindranath
;
Sivakumaran, Bharadhwaj
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1000-1014
Persistent link: https://www.econbiz.de/10014276721
Saved in:
7
Assessing returns from new sport marketing opportunities : the case of NBA jersey sponsorships
Jensen, Jonathan A.
;
Walkup, Brian R.
;
Bouchet, Adrien
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10014292937
Saved in:
8
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
9
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
10
Sports sponsorship announcements and marketing capability
Eshghi, Kamran
;
Shahriari, Hesam
;
Ray, Sourav
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10013426056
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