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~type:"article"
~subject:"Social Web"
~subject:"Event-Marketing"
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Social Web
Event-Marketing
Sponsoring
1,055
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341
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341
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250
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Scheinbaum, Angeline Close
5
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1
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1
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1
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Journal of business research : JBR
5
European Sport management quarterly : ESMQ
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
3
International journal of sport management and marketing : IJSMM
3
Journal of advertising research
3
Journal of marketing communications
3
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
2
International journal of sports marketing & sponsorship
2
Journal of promotion management : innovations in planning and applied research
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Psychology & marketing
2
Sport management review
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Young consumers : insight and ideas for responsible marketers
2
Applied financial economics letters
1
Arts marketing : an international journal ; AM
1
Asia Pacific journal of marketing and logistics
1
Consumer behavior review : CBR
1
Corporate communications : an international journal
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
1
European journal of marketing : EJM
1
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Integrated marketing communication
1
International journal of contemporary hospitality management
1
International journal of management, economics and social sciences : IJMESS
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal of current issues and research in advertising : JCIRA
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of media business studies
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
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Journal of travel and tourism marketing
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
3
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
4
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
5
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
6
Influencer advertising : facilitating poor-fitting influencer posts
Hawkins, Matthew A.
;
Saleem, Fathima Z.
- In:
Management decision
62
(
2024
)
1
,
pp. 200-218
Persistent link: https://www.econbiz.de/10014465689
Saved in:
7
Influencer marketing and consumer behaviour : insights into the effectiveness of fashion influencers' sponsored content on Instagram
Pegan, Giovanna
;
Verginella, Chiara
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 155-184)
.
2024
Persistent link: https://www.econbiz.de/10014529070
Saved in:
8
Social media influencers and consumer engagement : a review and future research agenda
Pradhan, Bandinee
;
Kishore, Kaushal
;
Gokhale, Nilesh
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2106-2130
Persistent link: https://www.econbiz.de/10014427258
Saved in:
9
Brand sponsorship effectiveness : how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands
Moharana, Tapas Ranjan
;
Roy, Debashree
;
Saxena, Garima
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014372609
Saved in:
10
Which decision-making stages matter more? : influencer's perceived credibility, sponsorship and moderating role of trust
Crnjak-Karanović, Bilijana
;
Milakovic, Ivana Kursan
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 649-668
Persistent link: https://www.econbiz.de/10014507514
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