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Search: subject:"Kultursponsoring"
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United States
Sponsoring
1,052
Sponsorship
1,051
Sportmarketing
340
Sports marketing
340
Consumer behaviour
248
Konsumentenverhalten
248
Sport
230
Sports
228
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170
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Bennett, Gregg
3
Clark, John S.
2
Cornwell, T. Bettina
2
DeGaris, Larry
2
Hickman, Thomas M.
2
Kinney, Lance
2
Ko, Yong Jae
2
Richter, Brian Kelleher
2
Scheinbaum, Angeline Close
2
Acs, Zoltán J.
1
Aiken, Damon
1
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1
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1
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1
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1
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1
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1
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1
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1
Clemenz, Candice E.
1
Coote, Leonard V.
1
Cork, B. Colin
1
Cox, Ingemar
1
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
Journal of sport management : the official journal of the North American Society of Sport Management
8
International journal of sport management and marketing : IJSMM
6
International journal of sports marketing & sponsorship
6
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of advertising research
3
Academy of Management journal : AMJ
2
Corporate brand and corporate reputation
2
Harvard business review : HBR
2
Journal of sports economics
2
American economic journal : a journal of the American Economic Association
1
Applied financial economics letters
1
Business history review
1
Decision support systems : DSS ; the international journal
1
Eastern economic journal
1
Economics of innovation and new technology
1
Enterprise & society : the international journal of business history
1
Global business and organizational excellence : a review of research & best practices
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial relations : a journal of economy & society
1
Intellectual property and entrepreneurship
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of arts management
1
International journal of hospitality management
1
International journal of services and operations management
1
International journal of sport finance
1
Journal of agricultural & food industrial organization
1
Journal of consumer behaviour : an international research review
1
Journal of cultural economics
1
Journal of current issues and research in advertising : JCIRA
1
Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Management-Handbuch Bildungssponsoring : Grundlagen, Ansätze und Fallbeispiele für Sponsoren und Gesponserte
1
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
1
Money and culture
1
Nonprofit management & leadership
1
People and places in project management research
1
Psychology & marketing
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ECONIS (ZBW)
82
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1
Do sport sponsorship announcements help or hurt rival sponsors' market values? : comparing the stock returns of sponsors and their rivals in the United States and Japan
Takeda, Fumiko
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 167-176
Persistent link: https://www.econbiz.de/10013325502
Saved in:
2
Logos on everest : commercial sponsorship of American expeditions, 1950-2000
Gross, Rachel S.
- In:
Enterprise & society : the international journal of …
22
(
2021
)
4
,
pp. 1067-1102
Persistent link: https://www.econbiz.de/10012705084
Saved in:
3
Engaging with sponsors new to projects : using visual metaphor, rich pictures and infographics to communicate, manage and entertain
Overton, Matthew
- In:
People and places in project management research
,
(pp. 49-59)
.
2017
Persistent link: https://www.econbiz.de/10011614134
Saved in:
4
Determinants of consumer attitude toward corporate sponsors : a comparison between a profit and nonprofit sport event sponsorship
Ko, Yong Jae
;
Chang, Yonghwan
;
Park, Chanmin
;
Herbst, …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
2
,
pp. 176-186
Persistent link: https://www.econbiz.de/10011685073
Saved in:
5
Beyond lobbying expenditures : how lobbying breadth and political connectedness affect firm outcomes
Ridge, Jason W.
;
Ingram, Amy
;
Hill, Aaron
- In:
Academy of Management journal : AMJ
60
(
2017
)
3
,
pp. 1138-1163
Persistent link: https://www.econbiz.de/10011759811
Saved in:
6
The impact of private equity sponsors on syndicated loans
Daniels, Kenneth N.
;
Diro Ejara, Demissew
- In:
Quarterly journal of finance & accounting : QJFA
54
(
2016
)
3/4
,
pp. 101-136
Persistent link: https://www.econbiz.de/10011665739
Saved in:
7
The importance of mentoring and sponsorship in women's career development
Helms, Marilyn M.
;
Arfken, Deborah Elwell
;
Bellar, Stephanie
- In:
SAM advanced management journal : amj
81
(
2016
)
3
,
pp. 4-16
Persistent link: https://www.econbiz.de/10011591579
Saved in:
8
Foreign Corrupt Practices Act cases impact sport marketing strategies
Dodds, Mark A.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 258-260
Persistent link: https://www.econbiz.de/10011415253
Saved in:
9
The impact of fan identification, purchase intentions, and sponsorship awareness on sponsors' share of wallet
Hickman, Thomas M.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
3
,
pp. 170-182
Persistent link: https://www.econbiz.de/10011372409
Saved in:
10
Points of attachment and sponsorship outcomes in an individual sport
Reams, Lamar
;
Eddy, Terry
;
Cork, B. Colin
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
3
,
pp. 159-169
Persistent link: https://www.econbiz.de/10011372411
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