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~type:"article"
~subject:"United States"
~subject:"Markenführung"
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Search: subject:"Kultursponsoring"
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United States
Markenführung
Sponsoring
1,055
Sponsorship
1,054
Sportmarketing
341
Sports marketing
341
Consumer behaviour
250
Konsumentenverhalten
250
Sport
231
Sports
229
Sport event
171
Sportveranstaltung
171
Advertising effects
154
Werbewirkung
154
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143
Professional sports
143
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143
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136
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136
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132
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128
Germany
128
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106
Marketingmanagement
106
sponsorship
101
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83
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81
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81
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72
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72
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67
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67
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53
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53
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53
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52
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40
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German
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Grohs, Reinhard
6
Woisetschläger, David
6
Scheinbaum, Angeline Close
4
Bennett, Gregg
3
Biscaia, Rui
3
Cornwell, T. Bettina
3
Hermanns, Arnold
3
Ko, Yong Jae
3
Madrigal, Robert
3
Mazodier, Marc
3
Moharana, Tapas Ranjan
3
Reisinger, Heribert
3
Thomas, Robert James
3
Westberg, Kate
3
Ahlert, Dieter
2
Boronczyk, Felix
2
Bouchet, Adrien
2
Breuer, Christoph
2
Burmann, Christoph
2
Chanavat, Nicolas
2
Clark, John S.
2
Contreras-Espinosa, Ruth Sofia
2
Correia, Pedro Álvaro Pereira
2
DeGaris, Larry
2
Deitz, George D.
2
Freitas, Bruno Duarte Abreu
2
Heller, Michael
2
Hickman, Thomas M.
2
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2
Jensen, Jonathan A.
2
Jin, ChangHyun
2
King, Jesse
2
Kinney, Lance
2
Lacey, Russell
2
Lee, Jung-Yong
2
Martin, David S.
2
Martinent, Guillaume
2
Michael, Bernd M.
2
Michaelis, Manuel
2
Nielsen, Martin
2
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
17
International journal of sports marketing & sponsorship
16
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
12
International journal of sport management and marketing : IJSMM
12
Journal of business research : JBR
11
Journal of sport management : the official journal of the North American Society of Sport Management
10
The journal of brand management : an international journal
6
The journal of product & brand management
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of advertising research
4
Journal of strategic marketing
4
Psychology & marketing
4
Sport management review
3
AMS review : official publication of the Academy of Marketing Science
2
Academy of Management journal : AMJ
2
Corporate brand and corporate reputation
2
European journal of marketing : EJM
2
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
2
Harvard business review : HBR
2
International journal of advertising : the review of marketing communications
2
International journal of consumer studies
2
Journal of customer behaviour
2
Journal of marketing
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Journal of sports economics
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Scientific Annals of Economics and Business
2
The journal of business & industrial marketing
2
The journal of services marketing
2
Trademarks, brands, and competitiveness
2
A reader in marketing communications
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
American economic journal : a journal of the American Economic Association
1
Applied financial economics letters
1
Arts marketing : an international journal ; AM
1
Asia Pacific journal of marketing and logistics
1
Brand Content : die Marke als Medienereignis
1
Branded spaces : experience enactments and entanglements
1
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ECONIS (ZBW)
224
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1
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
2
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
3
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
4
Influencer marketing and consumer behaviour : insights into the effectiveness of fashion influencers' sponsored content on Instagram
Pegan, Giovanna
;
Verginella, Chiara
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 155-184)
.
2024
Persistent link: https://www.econbiz.de/10014529070
Saved in:
5
Sponsorship and social justice : brand positioning on diversity and inclusion in sport marketing during the 2020 UEFA European football championship
Beek, Remco
;
Van Hoecke, Jo
;
Derom, Inge
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 538-557
Persistent link: https://www.econbiz.de/10014331530
Saved in:
6
Execution novelty : improving brand evaluations in cause sponsorship
Bodur, H. Onur
;
Tezer, Ali
;
Grohmann, Bianca
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014333340
Saved in:
7
Social media influencers and consumer engagement : a review and future research agenda
Pradhan, Bandinee
;
Kishore, Kaushal
;
Gokhale, Nilesh
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2106-2130
Persistent link: https://www.econbiz.de/10014427258
Saved in:
8
Brand sponsorship effectiveness : how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands
Moharana, Tapas Ranjan
;
Roy, Debashree
;
Saxena, Garima
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014372609
Saved in:
9
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
10
Brand evaluations in sponsorship versus celebrity endorsement
Schnittka, Oliver
;
Hofmann, Julian
;
Johnen, Marius
; …
- In:
International journal of market research
65
(
2023
)
1
,
pp. 126-144
Persistent link: https://www.econbiz.de/10014233831
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