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Beziehungsmarketing
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Customer analysis
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Customer value
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Aksoy, Lerzan
Silberer, Günter
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ECONIS (ZBW)
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Customer lifetime value : reshaping the way we manage to maximize profits
Bejou, David
(
ed.
);
Keiningham, Timothy
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003469119
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