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~person:"Kumar, V."
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Beziehungsmarketing
3
Customer analysis
3
Kundenanalyse
3
Relationship marketing
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Customer service
1
Distance selling
1
Distanzhandel
1
Einzelhandel
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Firm performance
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Kundenservice
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Lieferantenmanagement
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Product differentiation
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Produktdifferenzierung
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Kumar, V.
Silberer, Günter
16
Steinmann, Sascha
6
Böckermann, Florian
4
Günter, Bernd
4
Homburg, Christian
4
Hruschka, Harald
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Schröder, Hendrik
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Van den Poel, Dirk
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Al-Busaidi, Kamla Ali
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Bauer, Hans H.
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Bauer, Thomas
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Baugh, Brian
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Bazil, Vazrik
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Belz, Christian
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Boztuğ, Yasemin
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Buxel, Holger
3
Chandra, Ambarish
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Cheshire, James
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Demirgüç-Kunt, Asli
3
Diller, Hermann
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Fader, Peter
3
Grigoroudis, Evangelos
3
Grünblatt, Martin
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Gutteck, Thomas
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Herrmann, Andreas
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Kaiser, Ulrich
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Kane, Edward J.
3
Krafft, Manfred
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Laeven, Luc
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Liu, Qihong
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Longley, Paul A.
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Matsuoka, Kohsuke
3
Ranjan, Jayanthi
3
Reisinger, Heribert
3
Serfes, Konstantinos
3
Siskos, Yannis
3
Suzuki, Kenichi
3
Walsh, Gianfranco
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Journal of retailing
1
MIT sloan management review
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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ECONIS (ZBW)
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1
Can product returns make you money?
Petersen, J. Andrew
;
Kumar, V.
- In:
MIT sloan management review
51
(
2009/10
)
3
,
pp. 85-89
Persistent link: https://www.econbiz.de/10003971391
Saved in:
2
Cross-buying in retailing: drivers and consequences
Kumar, V.
;
George, Morris
;
Pancras, Joseph
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10003732227
Saved in:
3
Customer lifetime duration : an empirical framework for measurement and explanation
Reinartz, Werner J.
;
Kumar, V.
-
2000
Persistent link: https://www.econbiz.de/10001635082
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