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Customer data
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Kundendaten
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Harvard business review : HBR
SpringerLink / Bücher
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
4
Journal of economics & management strategy : JEMS
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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essentials
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Harvard-Business-Manager : das Wissen der Besten
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The Routledge companion to digital consumption
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Apps management and e-commerce transactions in real-time
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
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Artificial intelligence in marketing
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Beiträge zur empirischen Marketing- und Vertriebsforschung
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Business horizons
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E-marketing ; Vol. 1
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Electronic markets : the international journal on networked business
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovationen und Innovationsmanagement in der Finanzbranche
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Innovatives Markenmanagement
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Interaktives Marketing
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International journal of business information systems : IJBIS
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business ethics : JOBE
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Journal of competition law & economics
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of management information systems : JMIS
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Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing und Handel - Publikationen
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Management science in hospitality and tourism : theory, practice, and applications
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Medienmanagement und E-Business
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When data creates competitive advantage... : ...and when it doen't
Hagiu, Andrei
;
Wright, Julian
- In:
Harvard business review : HBR
98
(
2020
)
1
,
pp. 94-101
Persistent link: https://www.econbiz.de/10012163254
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2
Stitch Fix's CEO on selling personal style to the mass market
Lake, Katrina
- In:
Harvard business review : HBR
96
(
2018
)
3
,
pp. 35-40
Persistent link: https://www.econbiz.de/10011879641
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3
Ads that don't overstep : how to make sure you don't take personalization too far
John, Leslie K.
;
Kim, Tami
;
Barasz, Kate
- In:
Harvard business review : HBR
96
(
2018
)
1
,
pp. 62-69
Persistent link: https://www.econbiz.de/10011795163
Saved in:
4
Customer data : designing for transparency and trust
Morey, Timothy
;
Forbath, Theodore “Theo”
;
Schoop, …
- In:
Harvard business review : HBR
93
(
2015
)
5
,
pp. 96-105
Persistent link: https://www.econbiz.de/10010528286
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