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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
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What if you ask and they say yes? : consumers' willingness to disclose personal data is stronger than you think
Mazurek, Grzegorz
;
Małagocka, Karolina
- In:
Business horizons
62
(
2019
)
6
,
pp. 751-759
Persistent link: https://www.econbiz.de/10012129193
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2
Balancing customer privacy, secrets, and surveillance : insights and management
Plangger, Kirk
;
Watson, Richard T.
- In:
Business horizons
58
(
2015
)
6
,
pp. 625-633
Persistent link: https://www.econbiz.de/10011392835
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