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~subject:"Supplier relationship management"
~person:"Benkenstein, Martin"
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Supplier relationship management
Beziehungsmarketing
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Conjoint Measurement
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Benkenstein, Martin
Helmke, Stefan
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Dangelmaier, Wilhelm
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Grunwald, Guido
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Limbeck, Martin
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Muther, Andreas
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Deutscher Universitäts-Verlag GmbH
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Universität Rostock
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Kundenzufriedenheit durch additive Dienstleistungen : ein kaufphasenspezifischer Operationalisierungs- und Messansatz für industrielle Märkte
Kieffer, Sonja
-
2002
-
1. Auflage
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