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Beziehungsmarketing
90
Relationship marketing
90
Dienstleistungsqualität
50
Service quality
50
Consumer behaviour
48
Konsumentenverhalten
48
Customer satisfaction
42
Kundenzufriedenheit
42
USA
12
United States
12
loyalty
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Lieferantenmanagement
10
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satisfaction
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Beschwerdemanagement
9
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9
Kundenservice
9
customer satisfaction
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Confidence
8
Customer integration
8
Dienstleistungsmarketing
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8
Services marketing
8
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customer loyalty
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Einzelhandel
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Markenführung
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relationship marketing
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Markenimage
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Greene, Henry
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Leisen Pollack, Birgit
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Torres, Ivonne M.
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1
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Services marketing quarterly
Journal of business research : JBR
624
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
395
SpringerLink / Bücher
375
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Gabler Edition Wissenschaft
117
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
The journal of brand management : an international journal
101
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
Psychology & marketing
97
European journal of marketing : EJM
95
Cogent business & management
93
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Springer eBook Collection / Business and Economics
85
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Springer eBook Collection
70
Business horizons
69
International journal of retail & distribution management
68
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ECONIS (ZBW)
90
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1
Service agent driven co-created caring in chat-based customer service encounters
Heinonen, Johanna
;
Sthapit, Erose
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014513536
Saved in:
2
Exploring antecedents and outcomes of customer engagement among elite football fans
Winell, Erik
- In:
Services marketing quarterly
44
(
2023
)
2/3
,
pp. 167-187
Persistent link: https://www.econbiz.de/10014320367
Saved in:
3
A framework to improve the digital customer experience in complex services
Kandil, Omnia
;
Dessart, Laurence
;
Standaert, Willem
; …
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 25–54
Persistent link: https://www.econbiz.de/10014513537
Saved in:
4
The nexus among mobile-app quality (M-app-QUAL), brand relationship, brand advocacy, and brand equity in the retail industry
Chowdhury, Fairuz
;
Swaminathan, Srinivasan
- In:
Services marketing quarterly
44
(
2023
)
4
,
pp. 277-308
Persistent link: https://www.econbiz.de/10014418062
Saved in:
5
The differential impact of e-service quality's dimensions on trust and loyalty of retail bank customers in an emerging market
Shaikh, Ateeque
;
Banerjee, Shubhomoy
;
Singh, Baljeet
- In:
Services marketing quarterly
44
(
2023
)
2/3
,
pp. 121-141
Persistent link: https://www.econbiz.de/10014320365
Saved in:
6
The role of customer complaint management on switching intention and customer exit in fitness centers
Campos, Pimenta, Marco Tulio
;
Mesquita, José Marcos …
- In:
Services marketing quarterly
44
(
2023
)
1
,
pp. 51-72
Persistent link: https://www.econbiz.de/10013546191
Saved in:
7
I deserve that deal! : effects of new customer exclusive promotions on existing service customers
Gardner, Mary Jane
;
Melancon, Joanna Phillips
- In:
Services marketing quarterly
44
(
2023
)
1
,
pp. 73-102
Persistent link: https://www.econbiz.de/10013546192
Saved in:
8
Well-timed social-emotional support can enhance consumer-to-business relationships
Raciti, Maria M.
- In:
Services marketing quarterly
43
(
2022
)
1
,
pp. 17-31
Persistent link: https://www.econbiz.de/10012801853
Saved in:
9
Understanding key factors motivating customers to purchase brands via brand apps : a service dominant logic perspective
Tran, Trang P.
;
May, McKenzie
;
Kowalczyk, Christine M.
- In:
Services marketing quarterly
43
(
2022
)
1
,
pp. 67-86
Persistent link: https://www.econbiz.de/10012801857
Saved in:
10
"Enjoy!" the effects of service blessings on the customer
Schindler, Robert M.
;
Sen, Sandipan S.
;
Wiles, Judy A.
- In:
Services marketing quarterly
43
(
2022
)
1
,
pp. 110-128
Persistent link: https://www.econbiz.de/10012801859
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