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~subject:"Marketingmanagement"
~subject:"Brand management"
~person:"Rather, Raouf Ahmad"
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Marketingmanagement
Brand management
Beziehungsmarketing
21
Relationship marketing
21
Consumer behaviour
18
Konsumentenverhalten
18
Customer satisfaction
11
Kundenzufriedenheit
11
Markenführung
10
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Rather, Raouf Ahmad
Bruhn, Manfred
22
Loureiro, Sandra Maria Correia
22
Homburg, Christian
18
Kumar, V.
18
Fetscherin, Marc
13
Hollebeek, Linda D.
13
Veloutsou, Cleopatra
13
Khan, Imran
12
Kumar, Vikas
12
Rahman, Zillur
12
Verhoef, Peter C.
12
Vrontis, Demetris
12
Fournier, Susan
11
Huber, Frank
11
Japutra, Arnold
11
Neslin, Scott A.
11
Šerić, Maja
11
Bauer, Hans H.
10
Gil Saura, Irene
10
Guzman, Francisco
10
Han, Heesup
10
Kaufmann, Hans Rüdiger
10
King, Ceridwyn
10
Ko, Eunju
10
Sarkar, Abhigyan
10
Ahn, Jiseon
9
Casidy, Riza
9
Kunkel, Thilo
9
Schultz, Don E.
9
Terho, Harri
9
Ahlert, Dieter
8
Burmann, Christoph
8
Grönroos, Christian
8
Karjaluoto, Heikki
8
Leckie, Civilai
8
Quach, Sara
8
Roy, Sanjit
8
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8
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
International journal of hospitality management
1
Journal of consumer behaviour
1
Journal of destination marketing & management
1
Journal of financial services marketing : JFSM
1
Journal of hospitality marketing & management
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
10
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1
Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Tan Vo Thanh
; …
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224
Saved in:
2
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
3
Transforming destination-based customer engagement to revisit intention through co-creation : findings from SEM and fsQCA
Satar, Mir Shahid
;
Rather, Raouf Ahmad
;
Cheema, Sadia
; …
- In:
Tourism review
79
(
2024
)
3
,
pp. 601-621
Persistent link: https://www.econbiz.de/10014512294
Saved in:
4
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
5
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
6
Demystifying the effects of perceived risk and fear on customer engagement, co-creation and revisit intention during COVID-19 : a protection motivation theory approach
Rather, Raouf Ahmad
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012588603
Saved in:
7
The impact of the magnitude of service failure and complaint handling on satisfaction and brand credibility in the banking industry
Shams, Ghazal
;
Rehman, Mohsin Abdur
;
Samad, Sarminah
; …
- In:
Journal of financial services marketing : JFSM
25
(
2020
)
1/2
,
pp. 25-34
Persistent link: https://www.econbiz.de/10012298251
Saved in:
8
Tourism-based customer engagement : the construct, antecedents, and consequences
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Islam, Jamid Ul
- In:
The service industries journal
39
(
2019
)
7/8
,
pp. 519-540
Persistent link: https://www.econbiz.de/10012204712
Saved in:
9
Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty : an empirical study in the h...
Rather, Raouf Ahmad
;
Shehnaz Tehseen
;
Itoo, Murtaza Hassan
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
2
,
pp. 196-217
Persistent link: https://www.econbiz.de/10012257893
Saved in:
10
Investigating the impact of customer brand identification on hospitality brand loyalty : a social identity perspective
Rather, Raouf Ahmad
- In:
Journal of hospitality marketing & management
27
(
2018
)
5
,
pp. 487-513
Persistent link: https://www.econbiz.de/10011919919
Saved in:
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