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Search: subject:"Kundentreue"
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Customer retention
17
Kundenbindung
17
Beziehungsmarketing
15
Relationship marketing
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Consumer behaviour
14
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14
Brand image
6
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Gabler Edition Wissenschaft
Journal of business research : JBR
SpringerLink / Bücher
31
Journal of retailing and consumer services
21
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14
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How to succeed in the digital age : strategies from 17 top managers
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Exploring the rise of fandom in contemporary consumer culture
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International journal of contemporary hospitality management
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International journal of hospitality management
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
Journal of the Academy of Marketing Science
5
The journal of services marketing
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Applied Marketing Science / Angewandte Marketingforschung
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Computer-mediated marketing strategies : social media and online brand communities
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Edward Elgar E-Book Archive
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European journal of marketing : EJM
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Forschungsergebnisse der WU Wirtschaftsuniversität Wien
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Forum Marketing
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Marktorientiertes Management
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Services marketing quarterly
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Springer Gabler Research
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Springer eBook Collection / Business and Economics
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Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
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Dissertation Series CentER
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Handbook of research on retailer-consumer relationship development
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
21
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1
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
2
Managing customer relationships in the emerging markets : guanxi as a driver of Chinese customer loyalty
Lee, Liane W. Y.
;
Tang, Yiming
;
Yip, Leslie S. C.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 356-365
Persistent link: https://www.econbiz.de/10011855359
Saved in:
3
To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan
;
Confete, Ilenia
;
Gligor, David M.
;
Autry, …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
Saved in:
4
Value co-creation and customer loyalty
Cossío-Silva, Francisco-José
;
Revilla Camacho, Maria …
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1621-1625
Persistent link: https://www.econbiz.de/10011450438
Saved in:
5
Causal recipes for customer loyalty to travel agencies : differences between online and offline customers
Silva, Graça Miranda
;
Gonc̦alves, Helena Martins
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5512-5518
Persistent link: https://www.econbiz.de/10011590571
Saved in:
6
Multilevel environment induced impulsive gambling
Wong, IpKin Anthony
;
Prentice, Catherine
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2102-2108
Persistent link: https://www.econbiz.de/10011373144
Saved in:
7
Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2084-2092
Persistent link: https://www.econbiz.de/10011373152
Saved in:
8
Customer loyalty in entertainment venues : the reality TV genre
Lewin, Jeffrey E.
;
Rajamma, Rajasree K.
;
Audhesh, Paswan K.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 607-615
Persistent link: https://www.econbiz.de/10010496162
Saved in:
9
Does loyalty span domains? : examining the relationship between consumer loyalty, other loyalties and happiness
Aksoy, Lerzan
;
Keiningham, Timothy
;
Buoye, Alexander
; …
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2464-2476
Persistent link: https://www.econbiz.de/10011399506
Saved in:
10
Examining the relationship between poker and the gaming volumes of Las Vegas hotel casinos
Suh, Eunju
;
Tsai, Henry
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1651-1658
Persistent link: https://www.econbiz.de/10009757001
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