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~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
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Beziehungsmarketing
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Customer retention
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3
Customer satisfaction
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Konsumentenverhalten
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customer loyalty
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Fallu, Jean-Mathieu
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Mishra, Jitendra Kumar
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Mukhopadhyay, Susmita
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Ricard, Line
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Syed, Asif Ali
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
SpringerLink / Bücher
31
Journal of retailing and consumer services
21
Journal of business research : JBR
18
Research
14
Springer eBook Collection
11
Journal of marketing theory and practice
10
Psychology & marketing
9
Harvard business review : HBR
7
How to succeed in the digital age : strategies from 17 top managers
7
Journal of consumer behaviour : an international research review
7
The service industries journal
7
Harvard-Business-Manager : das Wissen der Besten
6
Innovatives Markenmanagement
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Springer eBook Collection / Business and Management
6
Cogent business & management
5
Exploring the rise of fandom in contemporary consumer culture
5
International journal of contemporary hospitality management
5
International journal of hospitality management
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Journal of the Academy of Marketing Science
5
The journal of services marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Applied Marketing Science / Angewandte Marketingforschung
4
Computer-mediated marketing strategies : social media and online brand communities
4
Edward Elgar E-Book Archive
4
European journal of marketing : EJM
4
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
4
Forum Marketing
4
Gabler Edition Wissenschaft
4
Journal of marketing analytics : JMA
4
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
4
Marktorientiertes Management
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Nomos eLibrary / Wirtschaft
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Services marketing quarterly
4
Springer Gabler Research
4
Springer eBook Collection / Business and Economics
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal
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ECONIS (ZBW)
5
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1
Role of customer retention equity in creating and developing brand value
Chahal, Hardeep
;
Bala, Renu
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
2
,
pp. 119-142
Persistent link: https://www.econbiz.de/10011820571
Saved in:
2
Identifying customer loyalty supporting factors in the retail banking context : an empirical examination
Bhatnagar, Shakti Bodh
;
Syed, Asif Ali
;
Mishra, …
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
3
,
pp. 197-225
Persistent link: https://www.econbiz.de/10011820595
Saved in:
3
OCL : online customer loyalty in the service industries : scale development and validation
Toufaily, Elissar
;
Fallu, Jean-Mathieu
;
Ricard, Line
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
4
,
pp. 269-298
Persistent link: https://www.econbiz.de/10011633641
Saved in:
4
Customer relationship management theory and research in the new millennium : directions for future research
Debnath, Rajarshi
;
Datta, Biplab
;
Mukhopadhyay, Susmita
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
4
,
pp. 299-325
Persistent link: https://www.econbiz.de/10011633650
Saved in:
5
The relationship continuity model and customer loyalty in the banking industry : a case study of the maskan bank of Iran
Faryabi, Mohammad
;
Sadeghzadeh, Kousar
;
Zakeri, Abdolnaser
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
1
,
pp. 37-52
Persistent link: https://www.econbiz.de/10011289287
Saved in:
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