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Beziehungsmarketing
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Services marketing quarterly
SpringerLink / Bücher
31
Journal of retailing and consumer services
21
Journal of business research : JBR
17
Research
14
Springer eBook Collection
11
Journal of marketing theory and practice
10
Psychology & marketing
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Harvard business review : HBR
7
How to succeed in the digital age : strategies from 17 top managers
7
Journal of consumer behaviour : an international research review
7
The service industries journal
7
Harvard-Business-Manager : das Wissen der Besten
6
Innovatives Markenmanagement
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Springer eBook Collection / Business and Management
6
Cogent business & management
5
Exploring the rise of fandom in contemporary consumer culture
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
Journal of the Academy of Marketing Science
5
The journal of services marketing
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Applied Marketing Science / Angewandte Marketingforschung
4
Computer-mediated marketing strategies : social media and online brand communities
4
Edward Elgar E-Book Archive
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European journal of marketing : EJM
4
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
4
Forum Marketing
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Gabler Edition Wissenschaft
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Marktorientiertes Management
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Springer Gabler Research
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Springer eBook Collection / Business and Economics
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Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
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Dissertation Series CentER
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Handbook of research on retailer-consumer relationship development
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Linking relational benefits and customer loyalty : the mediating role of customer intimacy
Shukla, Mahendra Kumar
;
Pattnaik, Pinaki Nandan
- In:
Services marketing quarterly
41
(
2020
)
4
,
pp. 322-343
Persistent link: https://www.econbiz.de/10012607277
Saved in:
2
Applying transactional NPS for customer journey insight : case experiences and lessons learned
Følstad, Asbjørn
;
Kvale, Knut
- In:
Services marketing quarterly
39
(
2018
)
3
,
pp. 208-224
Persistent link: https://www.econbiz.de/10011940194
Saved in:
3
Customer loyalty in the ADSL services market in Spain : background and moderating effects
Miranda, F. Javier
;
Rubio, Sergio
;
Chamorro, Antonio
- In:
Services marketing quarterly
35
(
2014
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10010346098
Saved in:
4
The effects of membership and demographics on consumer satisfaction and loyalty in service organizations
Daughtrey, Clayton L.
;
Vowles, Nicole S.
;
Black, Gregory S.
- In:
Services marketing quarterly
34
(
2013
)
4
,
pp. 292-308
Persistent link: https://www.econbiz.de/10010208604
Saved in:
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