The effects of membership and demographics on consumer satisfaction and loyalty in service organizations
Clayton L. Daughtrey, Nicole S. Vowles, and Gregory S. Black
| Year of publication: |
2013
|
|---|---|
| Authors: | Daughtrey, Clayton L. ; Vowles, Nicole S. ; Black, Gregory S. |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 34.2013, 4, p. 292-308
|
| Subject: | customer satisfaction | customer loyalty | services | customer retention | membership | Masters Swimming | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010208604