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~subject:"Markenartikel"
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Search: subject:"Kundentreue"
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Bank
Markenartikel
Kundenbindung
888
Customer retention
868
Beziehungsmarketing
477
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475
Konsumentenverhalten
362
Consumer behaviour
361
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298
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133
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109
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87
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42
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41
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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2
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2
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2
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2
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2
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The international journal of bank marketing : IJBM
2
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1
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1
Central European business review : CEBR
1
Client centricity : relationship management in banking
1
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
1
Diskussionsbeiträge zu Marketing und Vertrieb : Schriftenreihe der FHDW Hannover
1
Fontys Venlo - publication of applied sciences
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
HRM and marketing orientation in the new era
1
How to succeed in the digital age : strategies from 17 top managers
1
IIR working paper
1
Ihr Weg zur Pricing Excellence
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business
1
International journal of business and economics
1
International journal of business excellence : IJBEX
1
International journal of business innovation and research : IJBIR
1
International journal of contemporary hospitality management
1
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1
International journal of quality and service sciences
1
International journal of retail & distribution management
1
International journal of services and operations management : IJSOM
1
Inventi impact: retailing & consumer services
1
Journal of Islamic marketing
1
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1
Journal of electronic commerce research : JECR
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ECONIS (ZBW)
91
USB Cologne (EcoSocSci)
1
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
The effect of brand experience and service quality on customer loyalty mediated by customer satisfaction
Nadhifa, Shafira
;
Sunaryo
;
Surachman
-
2023
Persistent link: https://www.econbiz.de/10014420177
Saved in:
3
Examining the interconnections between e-crm, customer experience, customer satisfaction and customer loyalty : a mediation approach
Mokha, Anupreet Kaur
;
Surya, Pushpender Kumar
- In:
Journal of electronic commerce in organizations : JECO
20
(
2022
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014306945
Saved in:
4
External exigencies and customer loyalty nexus in Nigeria retail banks
Obioha, Olubunmi O.
-
2022
Persistent link: https://www.econbiz.de/10013429272
Saved in:
5
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
6
The effects of customer engagement and brand trust on brand loyalty : a case study of BPJS healthcare participants in Indonesia
Kholis, Noor
;
Ratnawati, Alifah
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
11
,
pp. 317-324
Persistent link: https://www.econbiz.de/10012671052
Saved in:
7
Sustainability in service quality and customers conformity : drivers of customers loyalty to banks
Islam, Mohammad Tazul
;
Yesmin, Rexona
;
Rahman, Lamiya
; …
-
2021
Persistent link: https://www.econbiz.de/10012484578
Saved in:
8
Effect of innovation practices of banks on customer loyalty : an SEM-ANN approach
Tiwari, Pankaj
- In:
Benchmarking : an international journal
30
(
2023
)
10
,
pp. 4536-4568
Persistent link: https://www.econbiz.de/10014502549
Saved in:
9
Customer loyalty in online hotel booking platforms
Li, Wei-Chin
;
Chang, Kuei-Feng
;
Chen, Chen-Ju
- In:
International journal of business
28
(
2023
)
3
,
pp. 147-165
Persistent link: https://www.econbiz.de/10014340612
Saved in:
10
Understanding consumer engagement in online brand communities : an application of self-expansion theory
Sohail, M. Sadiq
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10014250038
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