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~type_genre:"Ratgeber"
~type_genre:"Aufsatz im Buch"
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ECONIS (ZBW)
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Driving force behind consumer brand engagement : the metaverse
Mittal, Garima
;
Bansal, Rohit
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 164-181)
.
2023
Persistent link: https://www.econbiz.de/10014287144
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2
Leveraging AI for content generation : a customer equity perspective
Schweidel, David A.
;
Reisenbichler, Martin
;
Reutterer, …
- In:
Artificial intelligence in marketing
,
(pp. 125-145)
.
2023
Persistent link: https://www.econbiz.de/10014307019
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3
Begeisterungseigenschaften in der Unternehmensberatung und deren Wirkung auf die Kundenloyalität
Raff, Tilmann
;
Billen, Peter
;
Seitz, Nadine
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 147-167)
.
2023
Persistent link: https://www.econbiz.de/10013555051
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4
Customer perceptions in possession-processing services : factors and indicators of behavioural loyalty
Boonnark, Kittisorn
;
Ross, Mitchell
; …
- In:
Transforming relationship marketing : strategies and …
,
(pp. 83-99)
.
2021
Persistent link: https://www.econbiz.de/10012318908
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5
E-loyalty towards mobile applications in online food ordering business model
Sanandra, Riska Fauzi
;
Nair, Praveen Balakrishnan
- In:
Impact of globalization and advanced technologies on …
,
(pp. 264-278)
.
2021
Persistent link: https://www.econbiz.de/10012518318
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6
Connecting the dots between e-CRM and customer loyalty : mediating role of perceived value and customer support
Turulja, Lejla
;
Činjarević, Merima
- In:
Handbook of research on technology applications for …
,
(pp. 123-140)
.
2021
Persistent link: https://www.econbiz.de/10012307778
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7
Quality strategies for customer loyalty in an e-service environment : a case of m-banking customers
Vasudeva, Savdeep
- In:
Strategies and tools for managing connected consumers
,
(pp. 46-69)
.
2020
Persistent link: https://www.econbiz.de/10012106733
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8
What constitutes brand loyalty in e-tailing?
Carrasco, M.
;
Talkar, N.
;
Pillai, S. K. B.
;
Castanha, J.
; …
- In:
Digital economy for customer benefit and business …
,
(pp. 78-84)
.
2020
Persistent link: https://www.econbiz.de/10012228161
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9
Mapping Georgian bank customer's preferences for corporate social responsibility
Gogichadze, Anna
;
Tzavara, Dionisia
- In:
Responsible business in a changing world : new …
,
(pp. 33-51)
.
2020
Persistent link: https://www.econbiz.de/10012228699
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10
Multimodale Kommunikation für Dienstleistungsanbieter am Point of Service (POS) zur Steuerung der wahrgenommenen Dienstleistungsqualität
Steffen, Dirk
- In:
Werbung für alle Sinne : multimodale …
,
(pp. 237-252)
.
2020
Persistent link: https://www.econbiz.de/10012271839
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