Quality strategies for customer loyalty in an e-service environment : a case of m-banking customers
Savdeep Vasudeva (DAV Institute of Engineering and Technology, India)
| Year of publication: |
2020
|
|---|---|
| Authors: | Vasudeva, Savdeep |
| Published in: |
Strategies and tools for managing connected consumers. - Hershey, PA : IGI Global, ISBN 978-1-5225-9697-4. - 2020, p. 46-69
|
| Subject: | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention | Qualitätsmanagement | Quality management | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-9697-4.ch004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012106733