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Search: subject:"Kundentreue"
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Subject
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Kundenbindung
910
Customer retention
890
Beziehungsmarketing
494
Relationship marketing
492
Konsumentenverhalten
374
Consumer behaviour
373
Customer satisfaction
306
Kundenzufriedenheit
306
Service quality
137
Dienstleistungsqualität
136
Brand management
114
Markenführung
114
Kundentreue
109
Customer loyalty
92
Deutschland
90
Germany
89
Markenimage
78
Brand image
77
customer loyalty
74
Social Web
66
Social web
66
Online-Marketing
61
Internet marketing
59
Markentreue
59
Marketing
59
Vertrauen
57
Confidence
56
Markenartikel
55
Brand loyalty
54
Einzelhandel
54
Brand
52
Kundenmanagement
51
Retail trade
51
Bank
43
Kundenbindungsprogramm
43
Loyalty program
43
Customer service
42
Kundenservice
42
Kundenwert
39
USA
39
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Online availability
All
Undetermined
327
Free
139
Type of publication
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Article
552
Book / Working Paper
435
Type of publication (narrower categories)
All
Article in journal
412
Aufsatz in Zeitschrift
412
Aufsatz im Buch
134
Book section
134
Hochschulschrift
124
Thesis
68
Graue Literatur
42
Non-commercial literature
42
Collection of articles of several authors
32
Sammelwerk
32
Aufsatzsammlung
20
Arbeitspapier
18
Working Paper
18
Case study
16
Fallstudie
16
Conference paper
15
Konferenzbeitrag
15
Ratgeber
12
Collection of articles written by one author
11
Sammlung
11
Guidebook
10
Dissertation u.a. Prüfungsschriften
8
Handbook
7
Handbuch
7
Konferenzschrift
4
Bibliographie
3
Conference proceedings
3
Interview
2
Lehrbuch
2
Systematic review
2
Textbook
2
Übersichtsarbeit
2
Mikroform
1
Reprint
1
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Language
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English
746
German
231
Undetermined
6
French
4
Polish
1
Swedish
1
Author
All
Becker, Roman
7
Daschmann, Gregor
7
Schüller, Anne M.
6
Ozuem, Wilson
5
Confente, Ilenia
4
Fuchs, Gerhard
4
Kreutzer, Ralf T.
4
Prentice, Catherine
4
Rodríguez del Bosque, Ignacio A.
4
Tecklenburg, Tim
4
Anaya-Sánchez, Rafael
3
Bauer, Hans H.
3
Chen, Shu-Ching
3
Conze, Oliver
3
Gouthier, Matthias
3
Große-Bölting, Kristin
3
Hastenteufel, Jessica
3
Holland, Heinrich
3
Hollebeek, Linda D.
3
Homburg, Christian
3
Langmann, Kristin
3
Orth, Ulrich R.
3
Palmatier, Robert W.
3
Pepels, Werner
3
Pätzmann, Jens
3
Pérez, Andrea
3
Ramaseshan, B.
3
Rogan, Michelle
3
Russo, Ivan
3
Seja, Christa
3
Skala-Gast, Doris
3
Sprott, David E.
3
Stock-Homburg, Ruth
3
Töpfer, Armin
3
Wang, Cheng Lu
3
Weißgerber, Anja
3
Wong, IpKin Anthony
3
Aguilar-Illescas, Rocio
2
Akerlof, George A.
2
Aksoy, Lerzan
2
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Institution
All
Springer Fachmedien Wiesbaden
20
Verlag Dr. Kovač
5
Nomos Verlagsgesellschaft
4
GABAL-Verlag GmbH
3
Logos Verlag Berlin
3
W. Kohlhammer GmbH
3
epubli GmbH
3
Books on Demand GmbH <Norderstedt>
2
Edward Elgar Publishing
2
Excellence-in-Service-Konferenz <5., 2015, Koblenz>
2
National Bureau of Economic Research
2
Springer Gabler <Firma>
2
Technische Universität Dresden
2
Autohaus Buch und Formular
1
BusinessVillage GmbH
1
Center for Service Excellence
1
Christian-Albrechts-Universität zu Kiel
1
Dpunkt.Verlag <Heidelberg>
1
Eberhard Karls Universität Tübingen
1
Ernst-Moritz-Arndt-Universität Greifswald
1
European Business School <Oestrich-Winkel>
1
Frankreich / Autorité de la Concurrence
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
IGI Global
1
Konferencja naukowa doktorantów ; IX (Szczecin) : 2013.05.11
1
Lehmanns Media GmbH
1
MITP Verlags-GmbH & Co. KG
1
RWTH Aachen
1
Springer International Publishing
1
Springer-Verlag GmbH
1
Technische Universität <München> / Lehrstuhl für Dienstleistungs- und Technologiemarketing
1
Technische Universität Braunschweig
1
Technische Universität Hamburg
1
Tectum Verlag
1
Universität Koblenz-Landau
1
Universität Mannheim / Geographisches Institut
1
Universität Osnabrück
1
Uniwersytet Szczeciński / Wydział Nauk Ekonomicznych i Zarządzania
1
VDMA Verlag GmbH
1
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Published in...
All
SpringerLink / Bücher
31
Journal of retailing and consumer services
21
Journal of business research : JBR
18
Research
14
Springer eBook Collection
11
Journal of marketing theory and practice
10
Psychology & marketing
9
Harvard business review : HBR
7
How to succeed in the digital age : strategies from 17 top managers
7
Journal of consumer behaviour : an international research review
7
The service industries journal
7
Harvard-Business-Manager : das Wissen der Besten
6
Innovatives Markenmanagement
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Springer eBook Collection / Business and Management
6
Cogent business & management
5
Exploring the rise of fandom in contemporary consumer culture
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
Journal of the Academy of Marketing Science
5
The journal of services marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Applied Marketing Science / Angewandte Marketingforschung
4
Computer-mediated marketing strategies : social media and online brand communities
4
Edward Elgar E-Book Archive
4
European journal of marketing : EJM
4
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
4
Forum Marketing
4
Gabler Edition Wissenschaft
4
Journal of marketing analytics : JMA
4
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
4
Marktorientiertes Management
4
Nomos eLibrary / Wirtschaft
4
Services marketing quarterly
4
Springer Gabler Research
4
Springer eBook Collection / Business and Economics
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Dissertation Series CentER
3
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Source
All
ECONIS (ZBW)
942
USB Cologne (EcoSocSci)
43
USB Cologne (business full texts)
2
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31
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31
Employee and customer loyalty : two targets, one endeavor?
Pelaez M, Sergio
;
Roman Calderon, Juan Pablo
- In:
Personnel review
53
(
2024
)
4
,
pp. 918-928
Persistent link: https://www.econbiz.de/10015046795
Saved in:
32
A matter of fit? : service configurations for customer loyalty
Han, Zhaojun
;
Yee, Rachel W. Y.
;
Yeung, Andy C. L.
- In:
International journal of production economics
275
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10015051984
Saved in:
33
Comparison of generational loyalty models and loyalty programs for Millennial, Generation X, and Baby Boomer hotel customers
Whalen, Elizabeth A.
;
Bowen, John T.
;
Baloglu, Seyhmus
- In:
Journal of hospitality and tourism insights
7
(
2024
)
4
,
pp. 2328-2346
Persistent link: https://www.econbiz.de/10015053384
Saved in:
34
Mediating role of perceived switching costs between relationship marketing practices and customer loyalty : evidence from banks
Ganaie, Tawseef Ahmad
;
Bhat, Mushtaq Ahmad
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
3
,
pp. 189-219
Persistent link: https://www.econbiz.de/10015049874
Saved in:
35
Navigating the Double-Edged Sword : executive hubris and its impact on customer acquisition and retention
Gu, Flora Fang
;
Leung, Fine F.
;
Wang, Danny T.
;
Tang, Yi
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 362-382
Persistent link: https://www.econbiz.de/10015057466
Saved in:
36
Moderating role of customer empowerment on the relationship between CRM approaches and customer loyalty in banking industry of Kuwait
Aldaihani, Faraj Mazyed Faraj
- In:
International journal of business excellence : IJBEX
33
(
2024
)
3
,
pp. 341-371
Persistent link: https://www.econbiz.de/10015062123
Saved in:
37
The effect of customer engagement on customer loyalty : indication from the insurance industry in Jordan
Ibrahim, Raed Ibrahim Mohamad
;
Bayram, Pelin
- In:
Journal of financial services marketing
29
(
2024
)
2
,
pp. 406-422
Persistent link: https://www.econbiz.de/10015060776
Saved in:
38
Understanding the role of loyalty dimensions and their impact on customer retention
Tajdini, Javad
;
Baswan, Taru
;
Pillai, Pradeep Kumar
- In:
Middle East journal of management : MEJM
11
(
2024
)
3
,
pp. 280-298
Persistent link: https://www.econbiz.de/10015056620
Saved in:
39
Kundenbindung in der Finanzindustrie : ein empirischer Ansatz
Zettler, Julia
-
2021
Persistent link: https://www.econbiz.de/10013165336
Saved in:
40
Climate protection as an opportunity for banks to increase earnings and consumer trust
Kiszka, Sabrina
;
Hastenteufel, Jessica
- In:
Managerial economics
22
(
2021
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10013170461
Saved in:
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