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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Customer value
83
Kundenwert
83
Beziehungsmarketing
50
Relationship marketing
50
Betriebliche Wertschöpfung
44
Value creation
44
B-to-B-Marketing
38
Business-to-business marketing
38
Lieferantenmanagement
37
Supplier relationship management
37
Customer integration
16
Kundenintegration
16
Value co-creation
16
Marketing management
14
Marketingmanagement
14
Consumer behaviour
12
Konsumentenverhalten
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Selling
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Verkauf
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Service-Dominant Logic
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Service-dominant logic
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Value-based selling
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Business network
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Innovation
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Unternehmensnetzwerk
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Value
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Value in use
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Bundling strategy
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Customer value proposition
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Innovation management
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Innovationsmanagement
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Leistungsbündel
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Marketing theory
5
Marketingtheorie
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Value proposition
5
B2B
4
Brand management
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Dienstleistungsqualität
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Key account management
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Eggert, Andreas
8
Keränen, Joona
7
Kleinaltenkamp, Michael
7
Frow, Pennie
5
Payne, Adrian
5
Steinhoff, Lena
4
Terho, Harri
4
Ulaga, Wolfgang
4
Aarikka-Stenroos, Leena
3
Haas, Alexander
3
Ngo, Liem Viet
3
O'Cass, Aron
3
Rajala, Risto
3
Bischoff, Pirmin
2
Cadeaux, Jack
2
Elgeti, Laura
2
Jalkala, Anne
2
MacDonald, Emma K.
2
Prohl-Schwenke, Katharina
2
Salonen, Anna
2
Snehota, Ivan
2
Töytäri, Pekka
2
Wilson, Hugh
2
Zabkar, Vesna
2
Ahmadi, Hormoz
1
Akter, Shahriar
1
Alejandro, Thomas Brashear
1
Allwood, Jens
1
Arlanagic-Kalajdzic, Maja
1
Arnett, Dennis B.
1
Arslanagic-Kalajdzic, Maja
1
Balboni, Bernardo
1
Barczak, Gloria
1
Baumann, Jasmin
1
Baxter, Roger
1
Biggemann, Sergio
1
Blazevic, Vera
1
Blocker, Christopher P.
1
Boutin Jr., Philip J.
1
Breidbach, Christoph F.
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
86
Journal of retailing and consumer services
47
SpringerLink / Bücher
35
International journal of hospitality management
31
The service industries journal
28
Journal of marketing
26
The journal of business & industrial marketing
26
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
18
Marketing theory
18
Journal of service research : JSR
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The journal of services marketing
17
Gabler Edition Wissenschaft
16
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Journal of strategic marketing
16
Handbook of research on customer equity in marketing
14
Journal of marketing research : JMR
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
11
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
International journal of electronic customer relationship management : IJECRM
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Springer eBook Collection
11
Business horizons
10
Journal of marketing analytics : JMA
10
Springer eBook Collection / Business and Economics
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
European journal of marketing : EJM
9
European management journal
9
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ECONIS (ZBW)
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1
Advancing value-based selling research in B2B markets : a theoretical toolbox and research agenda
Keränen, Joona
;
Totzek, Dirk
;
Salonen, Anna
;
Kienzler, …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 55-68
Persistent link: https://www.econbiz.de/10014368300
Saved in:
2
How do firms capture value in a full-scene smart service? : effectiveness of value proposition and co-creation capabilities
Zhang, Hong
;
Wang, Weina
;
Gupta, Sumeet
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 128-144
Persistent link: https://www.econbiz.de/10014334314
Saved in:
3
Customer value-in-use monitoring in business markets : an investigation into its determinants and consequences
Bischoff, Pirmin
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 160-174
Persistent link: https://www.econbiz.de/10014334334
Saved in:
4
How salespeople adapt communication of customer value propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
5
What drives the implementation of customer success management? : antecedents of customer success management from suppliers' and customers' perspectives
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
Saved in:
6
Unrealized solutions in business markets
Elgeti, Laura
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 31-46
Persistent link: https://www.econbiz.de/10014226212
Saved in:
7
Revisiting business relationship quality in subsistence marketplaces
Hani, Umme
;
Akter, Shahriar
;
Wickramasinghe, Ananda
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 197-218
Persistent link: https://www.econbiz.de/10014226499
Saved in:
8
Rethinking customer engagement design : using customer-mobilized engagement (CME) to grow business networks
Davey, Janet
;
O'Brien, Ingrid M.
;
Ouschan, Robyn
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 453-466
Persistent link: https://www.econbiz.de/10013494030
Saved in:
9
Unpacking value creation and capture in B2B relationships
Minerbo, Claudio
;
Kleinaltenkamp, Michael
;
Brito, Luiz …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 163-177
Persistent link: https://www.econbiz.de/10012490966
Saved in:
10
How business customers judge customer success management
Prohl-Schwenke, Katharina
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 197-212
Persistent link: https://www.econbiz.de/10013194573
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