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~isPartOf:"Journal of service management"
~isPartOf:"Journal of marketing"
~person:"Selnes, Fred"
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Selnes, Fred
Kumar, V.
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Hutt, Michael D.
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Skiera, Bernd
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Journal of service management
Journal of marketing
Rethinking marketing : developing a new understanding of markets
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A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
Saved in:
2
"Balancing risk and return in a customer portfolio" : a reply
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 23-26
Persistent link: https://www.econbiz.de/10009266646
Saved in:
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