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~person:"Rust, Roland T."
~subject:"Beziehungsmanagement"
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Search: subject:"Kundenwert"
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Beziehungsmanagement
Kundenwert
8
Customer value
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Beziehungsmarketing
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Marketingmanagement
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Dienstleistungsqualität
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big data
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customer equity
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customer lifetime value
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Rust, Roland T.
Becker, Roman
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Daschmann, Gregor
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Kumar, V.
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Reich, Michael
3
Reinartz, Werner J.
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Beeser, Anemone Johanna
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Burgartz, Thomas
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Böttiger, Jörg-Matthias
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Giloth, Mathias
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Hubschneider, Martin
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Lenz, Raimund
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Mahajan, Gautam
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Panzer, Jochen
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Rehbach, Stefan
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Reinartz, Werner
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Röser, Marcel
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Schimanski, Marko
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Semmler, Michael
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Thum, Werner E.
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Tschöpel, Michael
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Wangenheim, Florian von
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USB Cologne (EcoSocSci)
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Driving customer equity : how customer lifetime value is reshaping corporate strategy
Rust, Roland T.
;
Zeithaml, Valarie A.
;
Lemon, Katherine N.
-
2000
Persistent link: https://www.econbiz.de/10004595521
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