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~subject:"Service quality"
~subject:"B-to-B-Marketing"
~isPartOf:"Journal of marketing"
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Search: subject:"Kundenwert"
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Subject
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Service quality
B-to-B-Marketing
Customer value
26
Kundenwert
26
Beziehungsmarketing
14
Relationship marketing
14
Portfolio selection
7
Portfolio-Management
7
Business-to-business marketing
6
customer lifetime value
6
Consumer behaviour
5
Konsumentenverhalten
5
Market segmentation
5
Marktsegmentierung
5
Viral marketing
5
Virales Marketing
5
Shareholder Value
3
Shareholder value
3
USA
3
United States
3
customer engagement
3
Börsenkurs
2
Customer acquisition
2
Kundengewinnung
2
Lieferantenmanagement
2
Marketing theory
2
Marketingtheorie
2
Markov chain
2
Markov-Kette
2
Share price
2
Supplier relationship management
2
Accounting valuation
1
Agent-based modeling
1
Agentenbasierte Modellierung
1
Bank marketing
1
Bankmarketing
1
Betriebliche Kennzahl
1
Betriebliche Wertschöpfung
1
Bilanzielle Bewertung
1
Brand image
1
Brand management
1
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6
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6
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6
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1
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1
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1
Sammelwerk
1
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English
6
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All
Bolton, Ruth N.
4
Hutt, Michael D.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Billett, Matthew T.
2
Selnes, Fred
2
Kumar, V.
1
Leone, Robert P.
1
Petersen, J. Andrew
1
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Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
42
Journal of business research : JBR
14
International journal of hospitality management
13
The journal of business & industrial marketing
13
The service industries journal
13
Journal of retailing and consumer services
11
Journal of business-to-business marketing
8
International journal of contemporary hospitality management
6
Journal of hospitality and tourism insights
6
Journal of service research : JSR
6
Marketing theory
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
6
International journal of services and operations management
5
Journal of service management
5
Management decision : MD
5
The TQM journal : the international review of organizational improvement
5
The journal of services marketing
5
Innovation in pricing : contemporary theories and best practices
4
Journal of air transport management
4
Journal of customer behaviour
4
Journal of service theory and practice : JSTP
4
Service business
4
Creating and managing superior customer value
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of services, economics and management
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of service research
3
Journal of strategic marketing
3
Australasian marketing journal
2
Beiträge zum Controlling
2
Faculty & research / Insead : working paper series
2
International journal of electronic customer relationship management : IJECRM
2
International journal of productivity and quality management : IJPQM
2
International journal of retail & distribution management
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality marketing & management
2
Journal of marketing management : MM
2
Journal of retailing
2
Journal of revenue and pricing management
2
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ECONIS (ZBW)
6
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1
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
2
Balancing risk and return in a customer portfolio
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
Saved in:
3
A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
Saved in:
4
"Balancing risk and return in a customer portfolio" : a reply
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 23-26
Persistent link: https://www.econbiz.de/10009266646
Saved in:
5
"Balancing risk and return in a customer portfolio" : a comment
Billett, Matthew T.
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 21-23
Persistent link: https://www.econbiz.de/10009266654
Saved in:
6
Commentaries and rejoinder to "Balancing risk and return in a customer portfolio"
In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-26
Persistent link: https://www.econbiz.de/10009266936
Saved in:
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