Search Results - subject:"LOYALTY PROGRAM"

The Costs of Loyalty. On Loyalty Rewards and Consumer Welfare

Vásquez Duque, Omar - 2018

Persistent link: https://www.econbiz.de/10012932384

Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level

Jia, He (Michael); Yang, Sha; Lu, Xianghua; Park, C. Whan - 2018

Commonly, a coupon can be applied to one of several vertically differentiated products sold at different prices within the same product line of a brand. With such a product-line coupon, consumers need to decide on the specific product to buy, resulting in different levels of consumer spending....

Persistent link: https://www.econbiz.de/10014033578

Boasting and aspiring, as status-reinforcing mechanisms in status-based loyalty programs

Sajtos, Laszlo; Yit Sean Chong - In: Psychology & marketing 35 (2018) 9, pp. 640-651

Persistent link: https://www.econbiz.de/10011970126

Consumer psychological reactance to coalition loyalty program : price-consciousness as a moderator

Chang, Hsin Hsin; Wong, Kit Hong - In: Service business 12 (2018) 2, pp. 379-402

Persistent link: https://www.econbiz.de/10011915080

Private brand: differentiating concept and source of stimulation of the Romanian retail trade

Anghel, Ion; Hristea, Anca Maria - In: Theoretical and applied economics : GAER review 25 (2018) 3/616, pp. 5-24

Persistent link: https://www.econbiz.de/10012155509

Do members want the bells and whistles? : understanding the effect of direct and partner benefits in hotel loyalty programs

Yoo, Michelle; Berezan, Orie; Krishen, Anjala S. - In: Journal of travel and tourism marketing 35 (2018) 8, pp. 1058-1070

Persistent link: https://www.econbiz.de/10011941838

Do customer loyalty programs really work in airlines business? : a study on Air Berlin

Hossain, Muhammed Zakir; Kibria, Habiba; Farhana, Saraj - In: Inventi impact: service sector (2018) 1, pp. 9-24

Persistent link: https://www.econbiz.de/10012145709

Advancing research on loyalty programs : a future research agenda

Breugelmans, Els; Bijmolt, Tammo H. A.; Zhang, Jie; … - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 127-139

Persistent link: https://www.econbiz.de/10011339370

The joint sales impact of frequency reward and customer tier components of loyalty programs

Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - 2012

We estimate the joint impact of the frequency reward and customer tier components of a loyalty program on customer … behavior and resultant sales. We provide an integrated analysis of a loyalty program incorporating customers' purchase and cash … context of a two-component loyalty program? (3) How is the market segmented in its response to the combined program? (4) Do …

Persistent link: https://www.econbiz.de/10009724866

Digital coupon promotion and platform selection in the presence of delivery effort

Jiang, Yuqing; Liu, Fan; Lim, Andrew - In: Journal of retailing and consumer services 62 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012648885