Filip, Alina - In: International Journal of Economic Practices and Theories 1 (2011) 2, pp. 88-93
A loyalty program consists of an integrated system of marketing activities, aimed at increasing members’ loyalty by … rewarding customers according to their purchasing frequency and amount spent. Loyalty schemes, customer clubs and sales …, consumers must fill in a registration form, providing demographic, behavioural or even psychographic data. Loyalty schemes and …