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Search: subject:"Loyalty program value"
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Beziehungsmarketing
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Consumer behaviour
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Kundenbindungsprogramm
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Loyalty program value
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Food retailing
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Lebensmitteleinzelhandel
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Lebensmittelhandel
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Lieferkette
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Markentreue
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Norway
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Norwegen
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Program loyalty
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Structural equation model
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Australasian marketing journal
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Building chain loyalty in grocery retailing by means of loyalty programs : a study of "the Norwegian case"
Nesset, Erik
;
Bergem, Ola
;
Nervik, Bjørn
;
Schiøll …
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502676
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2
What do customers get and give in return for loyalty program membership?
So, Jing Theng
;
Danaher, Tracey
;
Gupta, Samir
- In:
Australasian marketing journal
23
(
2015
)
3
,
pp. 196-206
Persistent link: https://www.econbiz.de/10011383305
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