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~person:"Tadajewski, Mark"
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Marketingtheorie
79
Marketing theory
78
Marketing
24
History of economic thought
19
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19
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17
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Tadajewski, Mark
Bruhn, Manfred
435
Meffert, Heribert
389
Kotler, Philip
304
Homburg, Christian
303
Pepels, Werner
243
Bauer, Hans H.
212
Huber, Frank
207
Wiedmann, Klaus-Peter
197
Esch, Franz-Rudolf
193
Burmann, Christoph
180
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164
Kumar, V.
162
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159
Tomczak, Torsten
155
Ahlert, Dieter
151
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151
Kleinaltenkamp, Michael
150
Sheth, Jagdish N.
146
Fritz, Wolfgang
139
Kreutzer, Ralf T.
124
Nufer, Gerd
122
Baumgarth, Carsten
119
Spiller, Achim
109
Verhoef, Peter C.
108
Diller, Hermann
105
Kirchgeorg, Manfred
105
Albers, Sönke
104
Melewar, T. C.
101
Krafft, Manfred
99
Vrontis, Demetris
99
Han, Heesup
97
Irwin, Scott H.
96
Swoboda, Bernhard
96
Zentes, Joachim
96
Keller, Kevin Lane
95
Malhotra, Naresh K.
94
Gierl, Heribert
91
Franses, Philip Hans
90
Kaiser, Harry M.
90
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Journal of historical research in marketing
18
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16
Marketing theory
11
Journal of marketing management : MM
10
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9
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Critical marketing : issues in contemporary marketing
5
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4
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4
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
History of marketing thought ; Volume 2
2
Routledge companions in business, management and accounting
2
European journal of marketing : EJM
1
Key issues in marketing management
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Qualitative marketing research : approaches, techniques and analysis
1
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ECONIS (ZBW)
104
BASE
11
USB Cologne (EcoSocSci)
2
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1
Marketing
, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
2
Writing telepathy back into
marketing
theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
Saved in:
3
Rethinking "
marketing
as applied economics"
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
4
,
pp. 643-665
Persistent link: https://www.econbiz.de/10013435588
Saved in:
4
Historical research, academic politics and editorial activism
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
9/10
,
pp. 744-755
Persistent link: https://www.econbiz.de/10014338377
Saved in:
5
On being critically oriented in precarious times : for resistant curiosity
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
1/2
,
pp. 8-19
Persistent link: https://www.econbiz.de/10014305492
Saved in:
6
The alternative “
Marketing
Revolution” : Infra-power, the compromising consumer and goodwill creation
Tadajewski, Mark
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 308-334
Persistent link: https://www.econbiz.de/10011598252
Saved in:
7
Scientific
marketing
management and the emergence of the ethical
marketing
concept
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Historical research in marketing management
,
(pp. 135-159)
.
2018
Persistent link: https://www.econbiz.de/10011926745
Saved in:
8
Relevance, responsibility, critical performativity, testimony and positive
marketing
: contributing to
marketing
theory, thought and practice
Tadajewski, Mark
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1513-1536
Persistent link: https://www.econbiz.de/10011608006
Saved in:
9
Historical research in
marketing
management
Tadajewski, Mark
(
ed.
);
Jones, D. G. Brian
(
ed.
)
-
2018
-
First issued in paperback
Persistent link: https://www.econbiz.de/10011913352
Saved in:
10
Charting relationship
marketing
practice : it really didn't emerge in the 1970s
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 486-508
Persistent link: https://www.econbiz.de/10011448285
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