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~subject:"Internationales Marketing"
~subject:"Markenführung"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Internationales Marketing
Markenführung
Lieferantenmanagement
807
Supplier relationship management
807
Business-to-business marketing
592
B-to-B-Marketing
590
Beziehungsmarketing
395
Relationship marketing
395
Marketing management
237
Marketingmanagement
237
Business network
187
Unternehmensnetzwerk
187
Lieferkette
135
Supply chain
135
Innovation
133
Firm performance
107
Marketing
107
Brand management
106
Unternehmenserfolg
105
Bundling strategy
100
Leistungsbündel
100
Consumer behaviour
99
Konsumentenverhalten
99
USA
99
United States
99
Salespeople
97
Verkaufspersonal
97
Innovation management
93
Innovationsmanagement
93
Selling
92
Verkauf
92
Value creation
87
Betriebliche Wertschöpfung
86
Inter-firm cooperation
81
Unternehmenskooperation
81
Confidence
80
Vertrauen
80
Social Web
79
Social web
79
Customer value
77
Kundenwert
77
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Undetermined
93
Type of publication
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Article
139
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
142
Aufsatz in Zeitschrift
142
Collection of articles of several authors
3
Sammelwerk
3
Case study
2
Fallstudie
2
Language
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English
142
Author
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Christodoulides, George
7
Gupta, Suraksha
4
Kumar, V.
4
Nyadzayo, Munyaradzi W.
4
Casidy, Riza
3
Ewing, Michael
3
Ind, Nicholas
3
Leek, Sheena
3
Lindgreen, Adam
3
Markovic, Stefan
3
Mohan, Mayoor
3
Singh, Jaywant
3
Weerawardena, Jay
3
Adeola, Ogechi
2
Brown, Brian P.
2
Cova, Bernard
2
Czinkota, Michael R.
2
Gabrielsson, Mika
2
Gyrd-Jones, Richard I.
2
Hsiao, Shih-Hui
2
Hultman, Magnus
2
Iglesias, Oriol
2
Iyer, Pramod
2
Khan, Huda
2
Leonidou, Constantinos N.
2
Leonidou, Leonidas C.
2
Marquardt, Adam J.
2
Melewar, T. C.
2
O'Cass, Aron
2
Paswan, Audhesh
2
Pitt, Leyland F.
2
Pomirleanu, Nadia
2
Rahman, Mahabubur
2
Samiee, Saeed
2
Schoefer, Klaus
2
Spyropoulou, Stavroula
2
Yan, Ruiliang
2
Aaboen, Lise
1
Aarikka-Stenroos, Leena
1
Abosag, Ibrahim
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
661
The journal of brand management : an international journal
554
The journal of product & brand management
391
Journal of retailing and consumer services
288
SpringerLink / Bücher
287
International marketing review
167
Journal of global marketing
158
European journal of marketing : EJM
145
Journal of international marketing
139
Asia Pacific journal of marketing and logistics
126
Psychology & marketing
114
Journal of marketing communications
113
Journal of marketing management : MM
112
Marketing intelligence & planning
112
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
111
International journal of hospitality management
108
Journal of strategic marketing
102
Journal of the Academy of Marketing Science
93
The IUP journal of brand management : IJBRM
92
Journal of marketing
89
Journal of international consumer marketing
87
Springer eBook Collection
86
Journal of promotion management : innovations in planning and applied research
74
Journal of promotion management : JPM
73
Marketing letters : a journal of research in marketing
72
Journal of fashion marketing and management
71
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Innovatives Markenmanagement
70
International journal of internet marketing and advertising : IJIMA
70
Journal of advertising research
65
Tourism management : research, policies, practice
65
International journal of advertising : the review of marketing communications
64
Qualitative market research : an international journal
63
International journal of advertising : the quarterly review of marketing communications
62
Business horizons
59
Cogent business & management
59
Research
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
Journal of marketing research : JMR
56
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ECONIS (ZBW)
142
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1
Strategic use of social media in
marketing
and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
2
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
3
Does B2B WOM usage matter to channel relationship performance? : the roles of organizational culture and psychic distance
Kikumori, Mai
;
Ishii, Ryuta
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 286-296
Persistent link: https://www.econbiz.de/10014433436
Saved in:
4
Marketing
analytics capability, artificial intelligence adoption, and firms' competitive advantage : evidence from the manufacturing industry
Hossain, Md Afnan
;
Agnihotri, Raj
;
Rushan, Md Rifayat Islam
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 240-255
Persistent link: https://www.econbiz.de/10014226506
Saved in:
5
Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs
;
Coussement, Kristof
;
Caigny, Arno de
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
Saved in:
6
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
7
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
8
Managerial mindset effects on international
marketing
strategy adaptation decisions
Papadopoulou, Christina
;
Theotokis, Aristeidis
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 266-280
Persistent link: https://www.econbiz.de/10014454911
Saved in:
9
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
10
Speak to head and heart : the effects of linguistic features on B2B brand engagement on social media
Deng, Qi
;
Wang, Yun
;
Rod, Michel
;
Ji, Shaobo
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013206382
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