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~subject:"Marketingmanagement"
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Search: subject:"MARKETING"
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Subject
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Marketingmanagement
Marketing
31,378
Consumer behaviour
28,613
Konsumentenverhalten
27,826
Relationship marketing
26,131
Beziehungsmarketing
25,363
Lieferantenmanagement
17,434
Supplier relationship management
17,433
Theorie
17,409
Theory
17,401
Brand management
17,314
Markenführung
17,169
Marketing management
16,453
Online-Marketing
13,102
Deutschland
13,085
Internet marketing
12,987
Germany
12,301
Social Web
9,266
Social web
9,256
Markenimage
8,861
Brand image
8,771
USA
7,895
Customer satisfaction
7,633
United States
7,524
Kundenzufriedenheit
7,385
Marktforschung
7,038
Supply chain
6,750
Lieferkette
6,725
Market research
6,653
Electronic Commerce
6,405
Markenartikel
6,179
Brand
6,145
Service quality
5,955
E-commerce
5,808
Internationales Marketing
5,801
Dienstleistungsqualität
5,789
International marketing
5,701
Produktdifferenzierung
5,659
Product differentiation
5,591
Distribution channel
4,890
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Online availability
All
Undetermined
3,712
Free
1,581
Type of publication
All
Article
9,545
Book / Working Paper
7,368
Journal
53
Type of publication (narrower categories)
All
Article in journal
7,321
Aufsatz in Zeitschrift
7,321
Aufsatz im Buch
2,211
Book section
2,211
Hochschulschrift
1,144
Graue Literatur
1,054
Non-commercial literature
1,054
Thesis
960
Lehrbuch
752
Collection of articles of several authors
671
Sammelwerk
671
Textbook
639
Bibliografie enthalten
537
Bibliography included
537
Working Paper
473
Arbeitspapier
472
Case study
443
Fallstudie
443
Aufsatzsammlung
379
Konferenzschrift
210
Ratgeber
182
Guidebook
172
Conference proceedings
136
Reprint
118
Glossar enthalten
100
Glossary included
100
Handbook
85
Handbuch
85
Conference paper
64
Konferenzbeitrag
64
Festschrift
41
Collection of articles written by one author
40
Fallstudiensammlung
40
Sammlung
40
Bibliografie
36
Dissertation u.a. Prüfungsschriften
36
Amtsdruckschrift
30
Government document
30
Systematic review
27
Übersichtsarbeit
27
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English
12,500
German
4,186
Undetermined
101
French
72
Polish
41
Russian
31
Hungarian
24
Dutch
15
Spanish
13
Swedish
12
Ukrainian
11
Italian
10
Romanian
4
Bulgarian
3
Portuguese
3
Slovak
3
Turkish
2
Valencian
1
Czech
1
Danish
1
Finnish
1
Croatian
1
Kazakh
1
Macedonian
1
Slovenian
1
Serbian
1
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Author
All
Kotler, Philip
121
Bruhn, Manfred
92
Homburg, Christian
79
Meffert, Heribert
75
Pepels, Werner
50
Keller, Kevin Lane
44
Sheth, Jagdish N.
41
Tomczak, Torsten
39
Kirchgeorg, Manfred
38
Kumar, V.
38
Backhaus, Klaus
36
Esch, Franz-Rudolf
34
Kleinaltenkamp, Michael
33
Bauer, Hans H.
32
Wiedmann, Klaus-Peter
32
Albers, Sönke
30
Kitchen, Philip J.
29
Vrontis, Demetris
29
Piercy, Nigel
28
Kerin, Roger A.
27
Berndt, Ralph
26
Burmann, Christoph
26
Peter, Jerome Paul
26
Kuß, Alfred
25
Fritz, Wolfgang
24
O'Cass, Aron
24
Reinecke, Sven
24
Diller, Hermann
23
McDonald, Malcolm
23
Fantapié Altobelli, Claudia
22
Melewar, T. C.
22
Varadarajan, Rajan
22
Ahlert, Dieter
21
Armstrong, Gary
21
Balmer, John M. T.
21
Belz, Christian
21
Hartley, Steven W.
21
Hinson, Robert
21
Kotabe, Masaaki
21
Morgan, Neil A.
21
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Institution
All
American Marketing Association
58
Springer Fachmedien Wiesbaden
57
Books on Demand GmbH <Norderstedt>
17
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
13
OECD
13
Verlag Franz Vahlen
11
Verlag Dr. Kovač
10
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
8
Duncker & Humblot
8
Harvard Graduate School of Business Administration
8
Chartered Institute of Marketing
7
Fachhochschule Reutlingen / European School of Business
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
UVK Verlagsgesellschaft mbH
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
AMACOM
6
American Management Association
6
Edward Elgar Publishing
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Wiley-VCH
6
Campus Verlag
5
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
Berliner Wissenschafts-Verlag
4
Erich-Schmidt-Verlag
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Gesellschaft Entwicklung, Konstruktion, Vertrieb
4
INSEAD
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Pearson Studium
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
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Published in...
All
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
193
SpringerLink / Bücher
193
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
120
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
98
Marketing intelligence & planning
88
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Springer eBook Collection
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
International journal of technology marketing : IJTMkt
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Springer eBook Collection / Business and Economics
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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Source
All
ECONIS (ZBW)
16,493
USB Cologne (EcoSocSci)
464
EconStor
6
USB Cologne (business full texts)
2
BASE
1
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1
Digital
marketing
skills in high demand:exploratory study of multiple competencies for a
marketing
professional
Neuvonen, Heidi
;
Pecoraro, Maria
- In:
Athens journal of business & economics : AJBE
10
(
2024
)
2
,
pp. 121-138
Persistent link: https://www.econbiz.de/10014555805
Saved in:
2
Traditional vs. digital : a framework for tourism destination
marketing
planning process
Zlatanov, Sonja
;
Gašić, Marko
;
Janković-Filipović, …
- In:
Bizinfo (Blace) : časopis iz oblasti ekonomije …
15
(
2024
)
1
,
pp. 81-87
Persistent link: https://www.econbiz.de/10014635260
Saved in:
3
The influence of social
marketing
drives on customer satisfaction via demographic variables as moderating factors
Al-Dmour, Rand H.
;
Al-Dmour, Hani
;
Ahmadamin, Eatedalameen
- In:
International journal of e-business research : IJEBR ; …
19
(
2023
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10015051111
Saved in:
4
Revenue generation through influencer
marketing
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
; …
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
5
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
6
Illuminating the e-commerce
marketing
mix : framework development,
marketing
tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
7
Evaluating the effectiveness of advertising campaigns in the fast-food industry using an analytical engine
Rymarczyk, Paweł
;
Figura, Ćezary
;
Wojciechowski, Łukasz
- In:
European research studies
27
(
2024
),
pp. 126-136
Persistent link: https://www.econbiz.de/10014543742
Saved in:
8
Customer engagement and intention to purchase attitudes of generation Z consumers toward emojis in digital
marketing
communications
Duffett, Rodney Graeme
;
Maraule, Mihlali
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
5
,
pp. 607-624
Persistent link: https://www.econbiz.de/10015047526
Saved in:
9
Enhancing students' understanding of social media
marketing
and the use of advertising and public relations terminology within IMC : a participatory action research project
Laurie, Sally
;
Mortimer, Kathleen
;
Holtz, Matthew
; …
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10014580278
Saved in:
10
International dynamic
marketing
capabilities : developments and a research agenda
Pfajfar, Gregor
;
Mitręga, Maciej
;
Shoham, Aviv
- In:
International marketing review
41
(
2024
)
1
,
pp. 1-41
Persistent link: https://www.econbiz.de/10014524759
Saved in:
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