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~type_genre:"Article in journal"
~person:"Kumar, V."
~subject:"Firm performance"
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Firm performance
Beziehungsmarketing
48
Relationship marketing
48
Customer value
25
Kundenwert
25
Marketing management
25
Marketingmanagement
25
Consumer behaviour
24
Konsumentenverhalten
24
Brand management
13
Markenführung
13
Marketing
12
USA
12
United States
12
Theorie
10
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10
Customer satisfaction
9
Kundenzufriedenheit
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B-to-B-Marketing
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Performance-Messung
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Unternehmenserfolg
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Emerging economies
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Measurement
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customer lifetime value
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6
Brand image
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Lieferantenmanagement
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Markenartikel
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Markenimage
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Supplier relationship management
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Viral marketing
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Virales Marketing
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Customer engagement
5
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Article in journal
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Kumar, V.
Morgan, Neil A.
12
O'Cass, Aron
9
Laukkanen, Tommi
8
Rahman, Mahabubur
8
Thurasamy Ramayah
8
Boso, Nathaniel
7
Brettel, Malte
7
Cadogan, John W.
7
Chung, Henry F. L.
7
Engelen, Andreas
7
Javalgi, Rajshekhar G.
7
Parnell, John A.
7
Spillan, John E.
7
Frösén, Johanna
6
Katsikeas, Constantine S.
6
Ngo, Liem Viet
6
Bodlaj, Mateja
5
Hirvonen, Saku
5
Homburg, Christian
5
Huo, Baofeng
5
Kamboj, Shampy
5
Khan, Huda
5
Kim, Woo Gon
5
Kohtamäki, Marko
5
Liu, Hefu
5
Martin, Silvia L.
5
Mohammad Falahat
5
Morgan, Robert
5
Nath, Pravin
5
Parvinen, Petri
5
Ramanathan, Ramakrishnan
5
Reijonen, Helen
5
Sridhar, Shrihari
5
Vorhies, Douglas W.
5
Vrontis, Demetris
5
Wei, Zelong
5
Whitler, Kimberly A.
5
Wu, Jie
5
Zhao, Xiande
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Journal of marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Journal of world business : JWB
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ECONIS (ZBW)
8
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1
Leveraging distribution to maximize firm performance in emerging markets
Kumar, V.
;
Sunder, Sarang
;
Sharma, Amalesh
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 627-643
Persistent link: https://www.econbiz.de/10011422447
Saved in:
2
A strategic framework for a profitable business model in the sharing economy
Kumar, V.
;
Lahiri, Avishek
;
Dogan, Orhan Bahadir
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 147-160
Persistent link: https://www.econbiz.de/10011822562
Saved in:
3
Is market orientation a source of sustainable competitive advantage or simply the cost of competing?
Kumar, V.
;
Jones, Eli
;
Venkatesan, Rajkumar
;
Leone, …
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 16-30
Persistent link: https://www.econbiz.de/10008840474
Saved in:
4
Customer engagement : the construct, antecedents, and consequences
Pansari, Anita
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 294-311
Persistent link: https://www.econbiz.de/10011684964
Saved in:
5
Competititve advantage through engagement
Kumar, V.
;
Pansari, Anita
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 497-514
Persistent link: https://www.econbiz.de/10011537711
Saved in:
6
Understanding the structural characteristics of a firm's whole buyer-supplier network and its impact on international business performance
Sharma, Amalesh
;
Kumar, V.
;
Yan, Jun
;
Borah, Sourav Bikash
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 365-392
Persistent link: https://www.econbiz.de/10012007026
Saved in:
7
Interaction orientation and firm perfomance
Ramani, Girish
;
Kumar, V.
- In:
Journal of marketing
72
(
2008
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10003642959
Saved in:
8
Sustainability as corporate culture of a brand for superior performance
Gupta, Suraksha
;
Kumar, V.
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 311-320
Persistent link: https://www.econbiz.de/10009771799
Saved in:
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