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Brand management
33
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Harvard-Business-Manager : das Wissen der Besten
Journal of business research : JBR
724
Industrial marketing management : the international journal for industrial and high-tech firms
652
The journal of brand management : an international journal
584
SpringerLink / Bücher
402
The journal of product & brand management
392
Journal of retailing and consumer services
322
The journal of business & industrial marketing
254
European journal of marketing : EJM
147
Psychology & marketing
141
Journal of business-to-business marketing
132
Marketing intelligence & planning
127
Journal of marketing
125
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124
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121
Journal of strategic marketing
121
Asia Pacific journal of marketing and logistics
117
Springer eBook Collection
117
Journal of the Academy of Marketing Science
114
International journal of hospitality management
110
Journal of marketing communications
110
Research
103
The IUP journal of brand management : IJBRM
98
Innovatives Markenmanagement
94
Marketing letters : a journal of research in marketing
86
Journal of promotion management : innovations in planning and applied research
76
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Journal of promotion management : JPM
70
International journal of advertising : the review of marketing communications
69
Springer eBook Collection / Business and Economics
69
Journal of advertising research
68
Journal of fashion marketing and management
68
Journal of marketing research : JMR
68
International journal of internet marketing and advertising : IJIMA
67
International marketing review
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Journal of international consumer marketing
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Cogent business & management
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Business horizons
64
Gabler Edition Wissenschaft
64
Journal of marketing management : JMM ; journal of the Academy of Marketing
63
Tourism management : research, policies, practice
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ECONIS (ZBW)
53
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1
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1
Arktischer Erfolg
Reiss, Dani
- In:
Harvard-Business-Manager : das Wissen der Besten
42
(
2020
)
2
,
pp. 78-82
Persistent link: https://www.econbiz.de/10012152491
Saved in:
2
Mut leitet Wandel ein
Coombe, Cary
(
interviewee
)
- In:
Harvard-Business-Manager : das Wissen der Besten
42
(
2020
),
pp. 37
Persistent link: https://www.econbiz.de/10012152592
Saved in:
3
Die Partnervermittlerin
Ginsberg, Mandy
- In:
Harvard-Business-Manager : das Wissen der Besten
41
(
2019
)
12
,
pp. 66-70
Persistent link: https://www.econbiz.de/10012124454
Saved in:
4
Raus aus der Nische : Fallstudie
Ofek, Elie
- In:
Harvard-Business-Manager : das Wissen der Besten
40
(
2018
)
8
,
pp. 82-88
Persistent link: https://www.econbiz.de/10011950290
Saved in:
5
Wie gross darf das Markenportfolio sein? : Fallstudie
Dev, Chekitan S.
- In:
Harvard-Business-Manager : das Wissen der Besten
40
(
2018
)
4
,
pp. 90-95
Persistent link: https://www.econbiz.de/10011939886
Saved in:
6
Verwirrte Kunden
Diamantopoulos, Adamantios
(
interviewee
); …
- In:
Harvard-Business-Manager : das Wissen der Besten
40
(
2018
)
5
,
pp. 16-17
Persistent link: https://www.econbiz.de/10011940130
Saved in:
7
Falsche Anreize
Kermisch, Ron
;
Burns, David J.
- In:
Harvard-Business-Manager : das Wissen der Besten
40
(
2018
)
11
,
pp. 46-51
Persistent link: https://www.econbiz.de/10011957039
Saved in:
8
Die Kunden sind bequem
Lafley, A . G.
;
Martin, Roger L.
- In:
Harvard-Business-Manager : das Wissen der Besten
39
(
2017
)
4
,
pp. 22-30
Persistent link: https://www.econbiz.de/10011795311
Saved in:
9
Etablierte Marken sind nicht immun
McGrath, Rita Gunther
- In:
Harvard-Business-Manager : das Wissen der Besten
39
(
2017
)
4
,
pp. 31-35
Persistent link: https://www.econbiz.de/10011795316
Saved in:
10
Markenführung in Zeiten von Big Data
Horst, Peter
;
Duboff, Robert
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
1
,
pp. 50-60
Persistent link: https://www.econbiz.de/10011535105
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