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Brand management
13
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Sammlung
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12,983
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3,032
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1,272
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Sheth, Jagdish N.
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Abrell, Thomas
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Beck, Lucas
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Beier, Friedrich-Karl
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Berthon, Pierre R.
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Buck, Meera J.
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Christensen, Glenn L.
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Consiglio, Irene
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Craig, C. S.
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Depecik, Barış Erman
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Dobmeier, Mirjam Theres Elisabeth
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Doi, Teruo
1
Gräve, Jan-Frederik
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Hauge, Atle
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Herrmann, Andreas
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Hofstetter, Reto
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Hollander, Steven
1
Hong, Gee Hee
1
Huang, Rui
1
Jahn, Eric
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Johar, Gita V.
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Joshi, Yogesh V.
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1
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Legends in consumer behavior
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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PhD thesis / School of Economics and Management, University of Aarhus
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Springer-Gabler Research
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ECONIS (ZBW)
34
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The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
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2019
Persistent link: https://www.econbiz.de/10012105022
Saved in:
2
Essays on consumer welfare
Lin, Pin
-
2017
Persistent link: https://www.econbiz.de/10011631896
Saved in:
3
Essays on consumer perception : applications to inflation, business-to-business brands, and response styles
Lennartz, Eric Michael
-
2017
Persistent link: https://www.econbiz.de/10011659566
Saved in:
4
Others : essays on interpersonal and consumer behavior
Consiglio, Irene
-
2016
Persistent link: https://www.econbiz.de/10011629708
Saved in:
5
Successfully managing the Service Transition
Dobmeier, Mirjam Theres Elisabeth
-
2016
Persistent link: https://www.econbiz.de/10011632182
Saved in:
6
Revitalizing brands and brand portfolios : essays on brand and brand portfolio management strategies
Depecik, Barış Erman
-
2016
Persistent link: https://www.econbiz.de/10011641309
Saved in:
7
Teams in intercultural business negotiations : prioritization of negotiation issues, adaptation to culture-bound negotiation styles, and (un-)ethical behavior
Aykaç, Tayfun
-
2015
Persistent link: https://www.econbiz.de/10011285476
Saved in:
8
Property brand management : applying causal analysis to develop a strategic management tool for office property brands
Pfrang, Dominique C.
-
2015
Persistent link: https://www.econbiz.de/10011344753
Saved in:
9
Managing brands in the digital era
Gräve, Jan-Frederik
-
2019
Persistent link: https://www.econbiz.de/10012103146
Saved in:
10
Essays in empirical industrial organization: applications of structural models in the retailing industry
Kotschedoff, Marco
-
2019
Persistent link: https://www.econbiz.de/10012033540
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