//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing intelligence & planning"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
111
Markenführung
111
Brand image
88
Markenimage
88
Consumer behaviour
78
Konsumentenverhalten
78
Brand
44
Markenartikel
44
Beziehungsmarketing
27
Relationship marketing
27
Internet marketing
21
Online-Marketing
21
Social Web
21
Social web
21
Advertising effects
13
Werbewirkung
13
Designation of origin
12
Herkunftsbezeichnung
12
Brand equity
10
Brand loyalty
10
Corporate reputation
9
Firmenimage
9
Marketing management
9
Marketingmanagement
9
Emerging economies
8
Schwellenländer
8
Social media
8
Customer integration
7
Destination management
7
Destinationsmanagement
7
Kundenintegration
7
Brand awareness
6
China
6
Confidence
6
Online retailing
6
Online-Handel
6
Vertrauen
6
Brand architecture
5
Emotion
5
International marketing
5
more ...
less ...
Online availability
All
Undetermined
76
Free
1
Type of publication
All
Article
131
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
133
Aufsatz in Zeitschrift
133
Case study
5
Fallstudie
5
Collection of articles of several authors
2
Sammelwerk
2
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
133
Author
All
Phau, Ian
4
Bang, Nguyen
2
Chandrasekar, Kalpana
2
Guercini, Simone
2
Hollebeek, Linda D.
2
Kumar, Sushant
2
Kumar, Vikas
2
Lim, Ming
2
Merrilees, Bill
2
Oliveira, Marta Olivia Rovedder de
2
Omar, Maktoba
2
Rahman, Zillur
2
Rehman, Varisha
2
Woodside, Arch G.
2
Abdullah, Zulhamri
1
Abubakar, Abubakar Mohammed
1
Agbemabiese, George Cudjoe
1
Ahmad, Sajjad
1
Aitken, Robert
1
Akasreku, Frank
1
Akoğlu, Halil Erdem
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Andrea Gudmundsdóttir
1
Anning-Dorson, Thomas
1
Ashraf, Rohail
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Baghi, Ilaria
1
Bagozzi, Richard P.
1
Bakshi, Madhupa
1
Banerjee, Shubhomoy
1
Baoku, Li
1
Bapat, Dhananjay
1
Barrett, Nigel J.
1
Bartsch, Silke
1
Bengtsson, Maria
1
Biedenbach, Galina
1
Borzekowski, Dina
1
Bravo, Rafael
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
Journal of business research : JBR
791
The journal of brand management : an international journal
672
The journal of product & brand management
421
Journal of retailing and consumer services
387
SpringerLink / Bücher
360
Psychology & marketing
212
European journal of marketing : EJM
170
Asia Pacific journal of marketing and logistics
145
Journal of marketing research : JMR
139
Journal of marketing management : MM
136
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
135
Journal of advertising research
134
Journal of marketing communications
134
International journal of hospitality management
132
Journal of marketing
128
Journal of strategic marketing
126
Tourism management : research, policies, practice
125
Industrial marketing management : the international journal for industrial and high-tech firms
123
Journal of travel and tourism marketing
118
Journal of the Academy of Marketing Science
106
The IUP journal of brand management : IJBRM
106
Journal of fashion marketing and management
101
Marketing letters : a journal of research in marketing
98
Innovatives Markenmanagement
95
Springer eBook Collection
95
Journal of international consumer marketing
94
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Research
90
International marketing review
89
The journal of consumer marketing
88
International journal of advertising : the quarterly review of marketing communications
85
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
The Trademark reporter
85
Journal of promotion management : innovations in planning and applied research
82
Journal of global marketing
81
Journal of promotion management : JPM
81
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
80
International journal of advertising : the review of marketing communications
78
Journal of retailing
78
more ...
less ...
Source
All
ECONIS (ZBW)
133
Showing
1
-
10
of
133
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer reactions to attacks against cherished brands
Cheng, Li Keng
;
Toung, Chung-Lin
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 1115-1139
Persistent link: https://www.econbiz.de/10015056962
Saved in:
2
The role of online retail website experience on brand happiness and willingness to share personal information : an SOR perspective
Banerjee, Shubhomoy
;
Shaikh, Ateeque
;
Sharma, Archana
- In:
Marketing intelligence & planning
42
(
2024
)
3
,
pp. 553-575
Persistent link: https://www.econbiz.de/10015056886
Saved in:
3
Gastronomic manifestation in the function of branding a tourist destination
Čavić, Slobodan
;
Ćurčić, Nikola
;
Radivojevic, Nikola
; …
- In:
Marketing intelligence & planning
42
(
2024
)
5
,
pp. 749-770
Persistent link: https://www.econbiz.de/10015056903
Saved in:
4
Why do athletes consume luxury brands? : a study on motivations and values from the lens of theory of prestige consumption
Akoğlu, Halil Erdem
;
Yildiz, Kadir
;
Kumar, Sushant
- In:
Marketing intelligence & planning
42
(
2024
)
5
,
pp. 871-889
Persistent link: https://www.econbiz.de/10015056913
Saved in:
5
Impact of exogenous brand crises on consumer behaviour
Chandrasekar, Kalpana
;
Rehman, Varisha
- In:
Marketing intelligence & planning
42
(
2024
)
5
,
pp. 890-915
Persistent link: https://www.econbiz.de/10015056916
Saved in:
6
Brand equity chain and brand equity measurement approaches
Oliveira, Marta Olivia Rovedder de
;
Heldt, Rodrigo
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 442-456
Persistent link: https://www.econbiz.de/10014313031
Saved in:
7
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
8
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
9
Two decades of brand hate research : a review and research agenda
Kumar, Ramesh J.
;
Jebarajakirthy, Charles
;
Maseeh, …
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 763-789
Persistent link: https://www.econbiz.de/10014332144
Saved in:
10
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->